1. The New Focus D-5190 Membership and Public Image Seminar August 2, 2014 Rev 8-1-2014

3. The New Focus D-5190 Membership and Public Image Seminar August 2, 2014 Rev 8-1-2014

4. Presenters Earl Kilmer, Asst. Rotary Coordinator Laura Day, Zone Ignite Chair Steve Lewis, DRFC District 5190

5. The Challenge We have a membership challenge And membership is everyone’s job

6. North America

7. A loss of 63,368 Rotarians is more than all the Rotarians serving in Rotary Clubs throughout Zones 25 & 26!

8. District 5190 Membership June 2005 thru May 31 2014

10. 37 of 58 clubs downsized 1 clubs shrank between 3% and 15% 13 clubs shrank between 15% and 30% 23 clubs shrank more than 30%

11. Hold the Presses! New Information… that can help! siegel + gale

12. siegel + gale Survey Two key questions: 1.Why did you JOIN Rotary? 2.What is the main reason you STAY with Rotary?

13. Why Join? Impact my community 35.5% Friends30.0% Networking18.7% Recognition4.3% Training 3.3% Impact globally 8.2%

14. Why Stay? Impact my community 35.5%36.1% Friends30.0%38.4% Networking18.7%5.2% Recognition4.3%2.3% Training 3.3%3.5% Impact globally 8.2%14.5%

15. Key Points 1. Local 2. Friends 3. Vocation 4. Leaders From siegel + gale

16. Learning Objectives What we can do… Right Now!

17. Ponder This Who Are Our Customers? Members

18. What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

19. Ready But First… Is our Club Actually READY for New Members?

20. The Questions Is our Club… Attractive… Attractive…Relevant…Engaging?***Discussion***

21. Attractive & Relevant Indicators Good Website, Facebook Good Website, Facebook Members feel Involved & Committed Members feel Involved & Committed Get to meet & know local Leaders Get to meet & know local Leaders Members & Guests Feel Welcome Members & Guests Feel Welcome Strong Camaraderie (and Fun) Strong Camaraderie (and Fun) Respects Members’ Work Respects Members’ Work Club is active... Is “doing” things. Club is active... Is “doing” things. And more...

22. Survey Exercise Survey Our Club

23. Survey Results NO to any question? to any question?

24. Attraction How Do We Attract New Members? Appeal to Them

25. Three Steps to Attraction 1.The Ask

26. Ask Exercise Meet Mary Smith

27. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

28. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

29. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

30. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

31. Customer Profiles What About Other Prospective Members?

32. Three Steps to Attraction 1.The Ask 2.Website, Facebook+

33. Your Website Does your website reflect what you told Mary?

35. Lamorinda Sunrise Message change the world?...1.2-million members 34,000 clubs globally clean water for drinking... human health combating hunger... eradicating polio explore this site to learn more about Rotary International

36. What Works Better? Rotary has 34,000 clubs in 200 countries and regions. Rotary has 34,000 clubs in 200 countries and regions. Rotary is in Albania to Zimbabwe Rotary is in Albania to Zimbabwe Rotary is eradicating polio. Rotary is eradicating polio. Explore this site to learn more about Rotary International. Explore this site to learn more about Rotary International. We are local business, professional and civic leaders. We are local business, professional and civic leaders. We get to know one another. We get to know one another. We get things done in this community. We get things done in this community. We have fun doing it. We have fun doing it.

37. What Works?

38. Build a Better Website Who are we? Who are we? What do we do? What do we do? What’s in it for You? What’s in it for You?

39. What’s In It For Our Customers? 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

40. Who ya going to call? Need website help? Call the Ghost Busters Public Image Coordinators “Marketing Team”

41. Three Steps to Attraction 1.The Ask 2.Website, Facebook+ 3.The First Impression

42. The First Impression What creates an impression? _______________ _______________

43. How Do We Treat Our Guests? Is every guest special?

44. Do We Rush the Question?

45. Is Your Club Like Cheers? Sometimes you want to go, Where everybody knows your name, and they’re always glad you came.

46. Tips Involvement 4 Hold ‘em Tips

47. Tip 1 INDUCTION Make The Induction PERSONAL

48. Induction Exercise Meet Mary Smith’s Family

49. Tip 2 FRIENDS #1 Reason for Staying

50. Tip 3 OPPORTUNITIES To Do Something

51. Tip 4 Add Some ROTARYKNOWLEDGE

52. Twelve Letter Topics 1. Welcome 2. Communications 3. Classifications 4. Rotary Basics 5. Club Service 6. Vocational Service 7. Community Ser. 8. International Ser. 9. Youth Service 10. Our Foundation 11. Attendance 12. Sponsoring

53. Where to Find Information? www.zone2526.org

54. Website Resources IGNITE folder IGNITE folder Preparing your Club to Grow Preparing your Club to Grow What’s in it for me What’s in it for me Why Join Rotary Why Join Rotary We Care booklet We Care booklet

55. Keep ‘em Retention The Joliet Club has 100% Retention

56. What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

57. Why They Leave? If you do nothing... 15% will leave “Not Worth It” Cut This 50%

58. What You Can Do – Right Now! 1. List Members <24 months 2. Schedule Work/Personal Talks 3. Meet personally re Interests 4. Board adopts “name/work” 5. Start personalized Inductions 6. Start New Member letters Right Now Action!

59. Do it in the Next 30-Days! 1. All members develop the “Ask” 2. Review & update Website 3. Assign Greeters/protocols: All guests & visitors welcomed 4. All members begin knowing names/work of all others 5. At least 5 work/personal talks by new members & others 30 Day Actions

60. Do it in the Next 90-Days! 1. All members know names/work of all (at least new members) & continue work/personal talks for all 2. Guests/Visitors all feel welcome 3. All members feel welcome — Cheers! 4. All members involved 5. All members have an “Ask” 90 Day Actions

61. What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

62. Your Club’s 10 Year Membership Trend

63. Your Presenters – Thank You! Steve Lewis steve@sterling-air.com Earl Kilmer egkilme@att.net Laura Day lauradayrotary@gmail.com

64. Lunch Catered by: The Crosby’s