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MNGT 481: Project Session 2 Prof. Lori Kiyatkin Ms. Shana Gass, MSLS http://pages.towson.edu/sgass/pages December 1, 2009
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Survey Says… (27 responses to date – thank you!)
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11.1% named Ebsco as a business database. We subscribe to 45 Ebsco databases… covering a wide range of subject areas. Make sure you are searching Business Source Complete! Standard & Poor’s NetAdvantage was another frequently mentioned database. Technically it contains analyst reports rather than articles, but it is still very useful!
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7. Which information have you either not had to find, or had trouble finding? TYPE OF INFORMATION Unfamiliar/ Had trouble finding Market Share / Market Info33% Financial Ratios30% International Statistics26% Annual Reports19% Company financials15% Demographics15% Industry Info15% U.S. Statistics11% Company background11% Country info7%
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Market Share / Market Info Market Share Reporter [books on RESERVE; older in REFERENCE] RDS Business Suite > Table Base [library database] Datamonitor Industry Profiles in Business Source Complete [library database] NTDB/Globus [library database]
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Financial Ratios Companies & Competitors: – Yahoo Finance – Mergent Online [library database] – Standard & Poor’s Net Advantage – Comparative Co. Analysis [library database] Industry: – Mergent Online database – comparison report – Almanac of Business & Industrial Financial Ratios. (“Troy”) – Industry Norms and Key Business Ratios. (D&B) – RMA Statement Studies [these last 3 are books on RESERVE] Ratio Analysis Tips: – see Standard & Poor’s NetAdvantage database, Business Ratios and Formulas: A Comprehensive Guide [book]
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International Statistics CIA World Factbook OFFSTATS web site International trade organizations “Euromonitor” books on Reserve: – Consumer International, etc. – International Marketing Data & Statistics – Emerging Consumer Markets
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Good luck with the project! Questions? …feel free to contact me! Shana Gass (410) 704-2395 sgass@towson.edu *preferredsgass@towson.edu Or any reference librarian: Visit Cook Library Reference Desk (410) 704-2462 IM = tucookchat Email (see Library web site)
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