1. SESSION #5 With New York Times Best-Selling Author Peggy McColl http://PeggyMcColl.com1

2.   Your Book is a Business  Essential Ingredients  Generating Revenue  Open Q & A http://PeggyMcColl.com2 Overview – THIS Call

3.  http://PeggyMcColl.com3 Your Book is a Business

4.   A Prospect  A Customer  A Marketer  A Sales Person  A Business Person http://PeggyMcColl.com4 Think Like a …

5.   You Must Be Creative  Create & Deliver with Heart & Excellence http://PeggyMcColl.com5 Essential Ingredients

6.  It Is Never Crowded Along The Extra Mile http://PeggyMcColl.com6

7.   This will take time  Energy http://PeggyMcColl.com7 The Investment Required

8.   Determine if You are Committed  Passionate or Not  Detach from Outcome  Give It Your Best http://PeggyMcColl.com8 Before You Begin

9.   Infinite Patience Produces Immediate Results http://PeggyMcColl.com9 The Truth

10.   Two Things to Focus On:  Building Your “Platform” / Visibility / Image (this includes LIST BUILDING)  AND  Revenue Producing Activities http://PeggyMcColl.com10 AS a Business …

11.   Define Your Area of Expertise  Know & Understand Your Target Audience  Create Valuable Services & Products  Ensure You Have a Solid Revenue Model  Make Your Business Scalable  Follow Launch Plan Strategies  Implement Marketing Strategies  Tap Into & Use Your Team  Be Goal Oriented on Accomplishments  Follow Timelines / Due Dates / Schedules http://peggymccoll.com11 Author’s Business Success Essentials

12.  12  Your Visibility WITH Credibility  Consistent “Reach”  Size & Quality  Recognition in a Genre/Niche/Target Market  Market “Ownership”  People who “Follow” You  Something that takes TIME to Build/Create  Something You Earn http://peggymccoll.com What is a “Platform”?

13.   A One Time Thing  About Big Numbers ONLY  Hard Selling  Something You Can Buy  “Screaming” Online  Social Media ONLY  Having a Blog  Or Having a Radio Show on Blog Talk Radio http://peggymccoll.com13 What a Platform is NOT!

14.  You Name It & Claim It (Repetition – People See It Everywhere) Create YOUR Branding Messages / Positioning Statements Marketing Materials (website, business cards, profile, email signatures, social media, blogs, intros, etc.) Create Quality Work (People Will Talk) Get on “Stages” & Deliver Give Away Your Knowledge Share Your Experiences Partner With Others Be Authentic / Unique / YOU Be Trustworthy / Dependable Invest the Time / Energy / Money http://peggymccoll.com14 How Do You Build a Platform?

15.  15  Which market do you want to own?  Be specific http://peggymccoll.com Name It & Claim It (Earn It)

16. http://PeggyMcColl.com16

17.   “The Best Seller Maker”  “America’s #1 Success Coach”  “Facebook Marketing Expert”  “Maximizing Your Potential”  “Helping You To Achieve Even More”  Easy to Understand People “Get it” when they read Says more than a few words It’s Confident http://peggymccoll.com17 Create Your Branding Messages / Positioning Statements

18.   Claim it Boldly  On Top of Your Front Page of Your Website  On Your Business Cards  In Your BIO  On the Signature of All of Your eMails  Your Introduction http://peggymccoll.com18 Claim It Everywhere

19.   Posts  Blogs  Newsletters  Articles  Books  Programs  Services  Interviews http://peggymccoll.com19 Create Quality Work

20.  20  Learn to Speak Effectively  Take Training  Get Coached  Always Work on This  Practice  Get on more stages  Learn to Sell From The Stage http://peggymccoll.com Get on Stages & Deliver

21.   In Interviews  In Freebees  On Stage  In Your Newsletters  In Videos  In Articles  On Social Media  Be Generous / Kind / Giving http://peggymccoll.com21 Give Away Your Knowledge

22.   “Bleed” From the Page / Stage  People will Remember BETTER With Stories  Shares stories with the lesson learned http://peggymccoll.com22 Share Your Experience

23.   To Help Build YOUR Platform Peers People of Influence Other Experts / Authors / Speakers http://peggymccoll.com23 Partner With Others

24.   People will resonate with you more  People will trust you  People will want to connect with you  People will want to stay connected  People will refer others http://peggymccoll.com24 Be Authentic / Unique / YOU

25.   Be Good to Your Word  If You Commit … Follow Through http://peggymccoll.com25 Be Trustworthy & Dependable

26.   There will definitely be an investment required if you are looking for a return! http://peggymccoll.com26 The Return$ Will Come

27. 1. The NEED for what you do. 2. Your ABILITY to do it. 3. The DIFFICULTY there will be in REPLACING YOU. 3. The DIFFICULTY there will be in REPLACING YOU. The Law Of Compensation Clearly States… The amount of money you earn will always be in exact ratio to… http://peggymccoll.com27

28. Become A Master at whatever you DO ! Become A Master at whatever you DO ! 2. Your ABILITY to do it. http://peggymccoll.com28

29.   People will do business with people they …  KNOW  LIKE  & TRUST http://peggymccoll.com29 When Building a Platform

30.   All Publishers Expect Authors to Have One  Easier to Get Speaking Engagements, Booked on Radio Shows, National Media, etc.  Increased Sales  You’ll Make Money http://peggymccoll.com30 The Value of Building a Platform

31.   Set a Financial Goal for Your Business  You Do NOT Have to Know How  Must Render Service (Following the Law of Compensation) http://peggymccoll.com31 Let’s look at REVENUE …

32.   Downloads MP3’s (single, multiple)  Programs – ecourses  Live Events  Webinar Series  Teleseminar Series  Coaching  Sell Other People’s Programs  Physical Products http://PeggyMcColl.com32 Revenue Generators: What Can You Create

33. Least Costly Things to Create Audio recordings / programs Telesummits Teleseminar Series Coaching Programs Webinars Services (Done for You OR DO-IT-FOR-YOU) Book / eBook eMail List 33 http://peggymccoll.com

34. Least Costly MOST PROFITABLE Audio recordings / programs Telesummits Teleseminar Series Coaching Programs eMail List 34 http://peggymccoll.com

35. Least Costly FASTEST TO MARKET Audio recordings / programs Coaching Programs 35 http://peggymccoll.com

36. More Expensive to Produce / OFFER Physical Products DVD’s CD’s Workbooks Binders Physical Programs (combination workbook, audio/dvd) Membership Sites Live Events 36 http://peggymccoll.com

37. More Expensive to Produce / Potentially Most Profitable Membership Sites Live Events 37 http://peggymccoll.com

38.   Is there a need/want for this in the marketplace? (even if you are giving it away)  How do I know people will be attracted to this?  Will people pay for it?  Will people tell others about it?  How will I be recognized as the “one and only”? http://PeggyMcColl.com38 Before Launching Anything: Analyzing Questions

39.   Decide the Outcome/Objective/Goal  It isn’t necessary to know all of the steps  There isn’t a “perfect” order to the steps  Take Action  Take Continuous Action  Take EFFECTIVE Action  Monitor Your Results  Adjust as Required http://peggymccoll.com39 The Value of Planning

40.  http://PeggyMcColl.com40 QUESTIONS?