1. FOCUSING ON NON-PROFESIONAL DATA USERS AIJA ZIGURE President, Central Statistical Bureau of Latvia 56 th SPC/91 st DGINS Conference 25-27 May 2005 Copenhagen, Denmark

2. 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark CONTENTS OF THE PRESENTATION defining of professional and non-professional users Who is a professional and who is not? how to communicate with non-professional data users different approaches in the presentation of statistics the CSB solutions in communication with different groups of non-professional users

3. 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark WHO IS A PROFESSIONAL AND WHO IS NOT a professional statistical data user: –is able to use theoretical and practical methods of the statistical data analysis a non – professional statistical data user: –decisions and evaluation of the situation are based on the conclusions drawn by others – information prepared by the professionals

4. 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark EVALUATION OF PROFESSIONALISM OF STATISTICAL INFORMATION DATA USERS MOREPROFESIONALMOREPROFESIONAL LESSPROFESIONALLESSPROFESIONAL Other data producers Central government institutions Municipal organizations Research/Educational establishments Mass media Librarians Society in general Students/pupils Entrepreneurs Professionalism in the branch Professionalism in statistics a homogenous comprehension a diverse comprehension a remarkably diverse comprehension Data users by different level of comprehension of statistics

5. 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark DEMAND FOR STATISTICS different groups of users – different data dissemination forms levels of the demand –basic information for the general public –standard information requirement –customer - specific data analysis information scope according to the target group requirements

6. 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark PRESENTATION AND DISSEMINATION OF STATISTICS the balance of elements the text, tables and graphs short analysis what about a special version of metadata types of publications: –targeted to main user groups

7. 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark CSB SOLUTIONS FOR COOPERATION IN PRACTICE contacts with mass-media special dissemination solutions and methods targeted at data users in regions of Latvia cooperation with educational establishments central government institutions and municipalities – the key user group entrepreneurs specific business interests – requests for tailor made data sets

8. 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark Thank you!