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What homework do you have? What’s due this week? What’s due next week? Video permission forms! Please write down what you need to do, including this address:

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Presentation on theme: "What homework do you have? What’s due this week? What’s due next week? Video permission forms! Please write down what you need to do, including this address:"— Presentation transcript:

1 What homework do you have? What’s due this week? What’s due next week? Video permission forms! Please write down what you need to do, including this address: http://realitycheck2012.wikispaces.org To reach me, s.mbutler@bvsd.orgs.mbutler@bvsd.org Visit me at lunch to make up work!

2 What is media?

3 Medium/media … versus mass medium/media Medium: 1.) a means of effecting or conveying something VERSUS 2.) a channel or system of communication, information, or entertainment that reaches large audiences (in the millions-plus range). Media include: Mass Media: -Personal text messages -TV news -Your Facebook - Radio -Personal video posted to - Lady Gaga’s Twitter feed YouTube Mass media are intended for large audiences … the reality genre spans both

4 How do audiences affect media? Do you think you have an effect on the mass media? If so, how? Talk to a neighbor

5 Have You Ever Heard the Word Millennials? That’s You Born between 1981 and 2000 Most racially and ethnically diverse cohort of youth in the nation’s history (18.5 percent Hispanic; 14.2 percent black, 4.3 percent Asian, 3.2 percent mixed race; and 59.8 percent white) Politically progressive Least religiously observant generation Trusting of institutions

6 How do we know these statistics and why do they matter to media?

7 Your Opinions Matter More Than You Know http://www.pbs.org/wgbh/pages/frontline/vi deo/flv/generic.html?s=frol02s483q70&contin uous=1 http://www.pbs.org/wgbh/pages/frontline/vi deo/flv/generic.html?s=frol02s483q70&contin uous=1 I’d like you to write down at least one thing that sticks out to you: quotes, numbers, images, or other things.

8 What stuck out?

9 Two quotes that stuck out to me: 1.) “Teens are like Africa.” What do you think of this idea of being a group that others seek to colonize? What are the connotations of this? 2.) The narrator said of marketers studying teens: “They study them carefully as an anthropologist would an exotic native culture.”

10 So What’s the Latest in Media Research of Audiences? http://bostinno.com/2011/02/02/bluefin- labs-introduces-first-ever-analysis-of-social- media-commentary-and-audience-responses- to-tv-ads/ http://bostinno.com/2011/02/02/bluefin- labs-introduces-first-ever-analysis-of-social- media-commentary-and-audience-responses- to-tv-ads/ The Republican presidential candidates are using it.

11 What Does this Say about the Reality Genre? Are they a response to Millennials’ desire for authenticity? What about other audiences?

12 Exit Ticket What’s one thing you learned about how you affect the media?

13 One-Pager due Tuesday Comment on the Reality Genre definition on the Wiki by Wednesday Video permission forms – please get them in! I am taping! http://realitycheck2012.wikispaces.org To reach me, s.mbutler@bvsd.orgs.mbutler@bvsd.org Missing releases: Jen, Gracie, Erin, Jaden, Benji, Sassan, Finn, Dylan, Ariana, Alani, Nick, and Alison


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