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Published byNelson Baldwin Modified over 9 years ago
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Annual Report for our Overseas Partners Center for International Studies
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Overview of Presentation Five Year Review of CIS Enrollment trends and projections Marketing plan for study abroad Marketing plan for full degree Q&A
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Where We’re At Now….. Over 850 alums from 300 institutions Enrollments ↑ Avg of 50% Increase in partners New locations
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Where are our programs?
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Where do our students go?
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Where we’re going……
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How we’re going to get there CIS Staff Study Abroad Marketing Full Degree Marketing
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Full Degree: 2005 Marketing Plan Where students find us Inquiry Sources - TotalInquiry Sources – Applicants
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Full Degree: 2005 Marketing Plan Overview Increase conversion yield Find innovative ways to reach potential post- grad students Increase outreach to undergrads Work with partners to promote academic specialties
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Full Degree: 2005 Marketing Plan Conversion Need better communication between student and overseas uni Assign staff and/or current student Communication plan – CIS – Overseas Uni assistance
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Full Degree: 2005 Marketing Plan Affiliation with CIS Free advertisements: – CIS Website – Monthly Newsletter – Full degree guide
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The Graduate Market 2000-01 – 1.24 million bachelor degrees earned in U.S. 2012-13 – projection is 1.5 million bachelor degrees earned 2000-01 – 468,000 master’s degrees earned 2012-13 – projection is 556,000 master’s degrees earned Amount going overseas? – AEI, British Council, Trade NZ, Ireland *Stats from National Center for Education Statistics – http//:nces.ed.gov
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Full Degree: 2005 Marketing Plan Postgraduate – Gradschools.com Hompage feature Results Recommendations
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Full Degree: 2005 Marketing Plan Postgraduate Individualized Programs Tool for faculty to market Package of products
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Full Degree: 2005 Marketing Plan Undergraduate/Postgraduate - Prospector Student Prospector Newsletter feature Ability to reach only those interested in going overseas Target by a variety of ways
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The Undergraduate Market Market Size – 3 million graduates in 2005 Market Growth – 3.17 million by 2013 Students going abroad? – AEI – estimates 2000 total undergrad/grad – British Council -2000/year – Trade NZ - ??? – Ireland-??? *Stats from National Center for Education Statistics – http//:nces.ed.gov
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Full Degree: 2005 Marketing Plan Undergraduate - NACAC Different from NAFSA Expectations Results News from AEI Recommendations for 2005
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Full Degree: 2005 Marketing Plan Undergraduate – College Guide College Guide Reaches top high school students at their home Online is key Results Recommendations
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Mailings With CIS – Boarding Schools – Independent Counselors – Other On your own with mention of CIS Full Degree: 2005 Marketing Plan Undergraduate
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Individualize Visits/Tours Results from this year Recommendations
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Have a Great Conference!
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