1. Campbelltown City Council Campbelltown City Council – Economic Development Flavours of Campbelltown Food Trail 2010 - 2014 Twitter: @foodtrailSA Web: foodtrail.net

2. Campbelltown City Council Purpose of the Food Trail  Increase tourism to the area.  Support local businesses.  Attract new businesses.

3. Campbelltown City Council Progress 20102014 Membership930 FeeFree$500 plus GST (full) $50 plus GST (smaller) IncomeNil$13,000 Visits800 per year per business 3,000 per year per business

4. Statistics

5. Campbelltown City Council Additional benefits  Businesses moving in to the area  ‘cross pollination’ between businesses  Increase in sales reported  Council profile has grown

6. Campbelltown City Council Benefits for member businesses  Approx $60,000 worth of publicity, exposure.  Additional visitors  Opportunities to participate in council events  Council support

7. Campbelltown City Council Benefits for Council  Improved business relations  Awards – reassures community that we are doing our job well.  Evidence that Council is proactive and creative.  Businesses remaining economically sustainable.

8. Campbelltown City Council Spin off  Campbelltown Moonlight Markets – inject $1million in to the local economy every year.  Average 8,000 – 10,000 visitors per market.  20 Food Trail businesses.

9. Campbelltown City Council Lessons learnt  Positives outweigh the negative.  Only promote something that is genuinely authentic.  Continue to build each year on the offering.  Don’t underestimate commitment resource-wise.  Be strong in guidelines.

10. Campbelltown City Council What next?  Build on relationships with businesses.  Continue to be creative with approaches to support.  Ensure businesses recognise the value of being on the Trail.

11. Campbelltown City Council Enquiries: uhickey@campbelltown.sa.gov.au