1. The 3-Tier System of State-Based Alcohol Regulation

2. What is 3-Tier System?  Brewers/Suppliers/Importers  Distributors/Wholesalers  Retailers

3. 3-Tier System To facilitate state and local control To generate tax revenues that can be collected efficiently from the industry To promote temperance, moderation and an orderly marketplace To avoid the overly aggressive marketing and sales practices of the pre-Prohibition era.

4. REGULATION

5. 3-Tier System Licensed by state and Feds Alcohol not like gum or toothpaste Alcohol beverages are unique “One-size-fits-all” does not work

6. CONSUMER SAFETY

7. Add headlines here

8. Other Countries 40,000 Russians die annually of poisonous alcohol Nearly 60% of liquor found in Chinese cities is fake 125 Die in India after drinking illicit liquor

9. DeGette Quote

10. Transparency Federally-registered manufacturers Distributors licensed by state & feds Retailers licensed by state Sell to legal drinking age consumers Chain of custody Enforce regulations

11. Accountability Efficiently collect taxes Monitor product from manufacture to retailer

12. Variety, Choice & Selection 13,000 labels of beer Equal access to market Level playing field

13. Economic Contributions 91,000 jobs Solid wages Good benefits Healthcare

14. $90 billion contributed to the economy by the 3-tiers of the beer industry 900,000 total jobs $25 billion in wages $36 billion in taxes generated Economic Contributions

15. STOP Act

16. Strengths of U.S. Alcohol Distribution System Testing of product by state and federal government Clear chain of custody to consumer Dual regulation by state and federal governments Distributors prevent entry of corrupted product to retail System protects consumers, brand owners and retailers

17. The 3-Tier System of State-Based Alcohol Regulation