1. Project Plan: PathFinder 1. Build the Business Model To be able to execute PathFinder we need to focus on 4 key areas: 1.Build the Business Model 1.Create the Content 2.Code the Shell 1.Communicate our USP Key components of the business model include: Product: Comprehensive information source created and maintained by real people in real jobs Price: Free for users. Advertising model for $ inflow Promotion: Word of mouth, Career cells at Universities, Companies promotional videos Place: Everywhere on the web 2. Create the Content Key components of the content section include: Structure: Grid, Section 1, Section 2, Section 3 Career and Industry matrix Industry overview Role overview and 4 C’s Action center including videos, sample resumes, bulletin boards, crawl and post jobs 3. Code the Shell Key components of the code section include: Interface Hosting Maintenance 4. Communicate our USP Key components of the communication section include: USP: Comprehensive guide, real world specific advice, matches personality to profile, skill to scope Punchline: If marriages are made in heaven, careers are matched at PathFinder Build customer base Create and spread awareness Marketing

2. High pay high stress Lot of travel to developing countries Highly specializedDynamic business Sales & Marketing Finance & Accounting Information Technology Human Resources Financial Services Manufacturing Pharma & Chemical Retail Education Telecom Consumer Services Operations Search Matrix 1: Career Grid

3. Advertising Account Management Communication Business Development Investment Banking Asset Management Wealth Management General Insurance Life Insurance … Product Development Matrix 2: Industry Grid

4. Investment Banking Overview For starters, investment banking is neither investing nor banking. I- banking, as it is often called, is the term used to describe the business of raising capital for companies. Capital in this sense means cash or money; when firms need cash in order to grow and expand their businesses; I-banks sell securities to public investors in order to raise this cash. Top 5 Firms Goldman Sacs UBS Morgan Stanley Macquire Citi Personality Match Extremely driven No work life balance Cut throat Money is my life Bottom-line: Project Manager Profile Project Managers often state that the stress is the toughest part of the job. It's no easy feat navigating the choppy waters between upper management and the creative team and still producing quality results on time. The ultimate success or failure of a project falls to the project manager; regardless of who makes a mistake, the project manager is the one who will be held responsible for it in the end. Due to this, a project manager has to always remain on his feet, both literally and figuratively. As one contact says: "I spend much of the afternoon calling clients to get any revised specs and to bounce new ideas our creative team has come up with off them. We speak about how the project is going and try to resolve any outstanding issues while reviewing the overall strategy we are trying to present." Critical Contributions Systems are up and running for operations Deploy new systems Improve response of existing infrastructure Core Skills Leadership skills Ability to stick to a schedule Analytical thinking Strong communication skills, Multitasking Bottom-line: Compensation Non-officer: 50k, 40h/w Associate Director: 100k, 60h/w Director: 200k, 60h/w Career Path 0-3 yrs: 3-5 yrs: 5-10 yrs: Retire as: Section 2: Role overview Section 1: Industry overview Details Action Area Experts Corner Video’s Bulletin Boards Resume ReserveApplication Center Section 3: Action center Resume Guides Resume Samples Jobs Center Consultants Center