1. Marketing Yourself A Daily Event

2. Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. Copyright © Texas Education Agency, 2011. All rights reserved. 2

3. Goals for this Lesson Explain the importance of a positive attitude.Explain the importance of a positive attitude. Describe the role self-confidence plays in the workplace.Describe the role self-confidence plays in the workplace. Understand the importance of getting along with co- workers, supervisors, and customers.Understand the importance of getting along with co- workers, supervisors, and customers. Explain the importance of ethics in the workplace.Explain the importance of ethics in the workplace. Explain the importance of a resume.Explain the importance of a resume. Recognize and organize common sections of a resume.Recognize and organize common sections of a resume. Copyright © Texas Education Agency, 2011. All rights reserved. 3

4. Importance of a Positive Attitude Promotes goodwillPromotes goodwill Perception is realityPerception is reality Sells social behaviors of others (social marketing)Sells social behaviors of others (social marketing) Affects the behaviors of othersAffects the behaviors of others Leads to appropriate, beneficial behaviorLeads to appropriate, beneficial behavior Copyright © Texas Education Agency, 2011. All rights reserved. 4

5. Developing a Positive Attitude Network with positive people.Network with positive people. More education helps individuals adapt their behaviors and change attitudes.More education helps individuals adapt their behaviors and change attitudes. Optimists look forward to future opportunities.Optimists look forward to future opportunities. Thinking positively and visualizing success will help you achieve success.Thinking positively and visualizing success will help you achieve success. Copyright © Texas Education Agency, 2011. All rights reserved. 5

6. Developing a Positive Attitude Positive self-talkPositive self-talk Positive body languagePositive body language Positive communicationPositive communication Positive work habitsPositive work habits –Courteous: on time and helping others –Volunteer for unwanted tasks –Avoid arguing about small issues –Accept blame when things go wrong Copyright © Texas Education Agency, 2011. All rights reserved. 6

7. Role of Self-Confidence Knowing and understanding Yourself and believing in your abilitiesKnowing and understanding Yourself and believing in your abilities –Positive self-esteem leads to self-confidence –Self-confidence does not equal arrogance Copyright © Texas Education Agency, 2011. All rights reserved. 7

8. Getting Along with Co-workers Take time to listen.Take time to listen. Show respect.Show respect. Communicate clearly.Communicate clearly. Strive to be pleasant and positive.Strive to be pleasant and positive. Accept criticism as constructive learning.Accept criticism as constructive learning. Do not criticize.Do not criticize. Copyright © Texas Education Agency, 2011. All rights reserved. 8

9. Getting Along with Coworkers Avoid judging.Avoid judging. Remember that your way is not the only way.Remember that your way is not the only way. Get to know coworkers on a personal basis.Get to know coworkers on a personal basis. Praise and compliment colleagues for a good job.Praise and compliment colleagues for a good job. Work to resolve conflict.Work to resolve conflict. Copyright © Texas Education Agency, 2011. All rights reserved. 9

10. Getting Along with Your Supervisor Learn what the boss expects.Learn what the boss expects. Do not bother your boss with problems you can resolve.Do not bother your boss with problems you can resolve. Watch others and follow their positive lead.Watch others and follow their positive lead. Do not bring personal problems to work.Do not bring personal problems to work. Respect your boss’s time.Respect your boss’s time. Copyright © Texas Education Agency, 2011. All rights reserved. 10

11. Getting Along with Your Supervisor Communicate clearly with your boss.Communicate clearly with your boss. Finish your projects on time.Finish your projects on time. Do not waste time.Do not waste time. Organize your thoughts before approaching your boss.Organize your thoughts before approaching your boss. Do not give insincere compliments.Do not give insincere compliments. Respect your boss’s authority.Respect your boss’s authority. Do not be oversensitive.Do not be oversensitive. Copyright © Texas Education Agency, 2011. All rights reserved. 11

12. Getting Along with Customers Customers are your job.Customers are your job. Customers are the company’s greatest asset.Customers are the company’s greatest asset. All customers deserve the best possible service.All customers deserve the best possible service. Be respectful and try to meet the customers’ needs.Be respectful and try to meet the customers’ needs. Copyright © Texas Education Agency, 2011. All rights reserved. 12

13. Importance of Following Ethical Guidelines Values you learn form the foundation for your decisions about how to act at work.Values you learn form the foundation for your decisions about how to act at work. Ethics at work involve conflicts of interest, giving and receiving gifts, documenting time worked, confidentiality, being accountable for your actions, and personal use of the Internet, e-mail, and cell phone while at work.Ethics at work involve conflicts of interest, giving and receiving gifts, documenting time worked, confidentiality, being accountable for your actions, and personal use of the Internet, e-mail, and cell phone while at work. Copyright © Texas Education Agency, 2011. All rights reserved. 13

14. Resume Many types of resumesMany types of resumes One-page resume for high school studentsOne-page resume for high school students Copyright © Texas Education Agency, 2011. All rights reserved. 14

15. Common Sections in the Resume Contact InformationContact Information Job ObjectiveJob Objective EducationEducation Related CourseworkRelated Coursework Related ExperienceRelated Experience Work ExperienceWork Experience Extra-curricular ActivitiesExtra-curricular Activities Workplace SkillsWorkplace Skills ReferencesReferences Copyright © Texas Education Agency, 2011. All rights reserved. 15

16. Assignments Marketing and Packaging Yourself Creating a Resume Mock Interview Marketing Yourself Workplace Project In Style Business Attire Project Copyright © Texas Education Agency, 2011. All rights reserved. 16