1. Beginning Social Media Wendy Richardson Bluestate Consulting Services

2. Agenda Intro Facebook Facebook set-up walk-through Intro Twitter Twitter walk-through Developing an overall strategy for social media ▫Getting fans on the site ▫Using the sites to drive traffic to their business ▫Incorporating the sites into other marketing/promotion

3. How Social Media is Different WebsiteSocial Media Heavy on design Static Leads to sale Reference Pull marketing Active word of mouth Heavy on content Changing Leads to a signup Engagement Push marketing Passive word of mouth

4. Function Application FacebookTwitter Private message between two or more people Email InboxDirect Message Instant text messages between two people IM, AOL Chat Summary of a person’s experience, contact info Resume ProfileBio Company information Website, brochure Page List of Contacts Address Book FriendsFollowers Photos Flickr XAdd-on Video YouTube XAdd-on Location Foursquare XX

5. https://www.facebook.com/help/pages

6. http://www.facebook.com/pages/create.php

7. How do you plan to interact? ProCon Maximum interaction (links, photos, videos) Users provide some content More credibility Cannot Control Spam

8. http://www.facebook.com/pepsi

9. Do you already have a Page? Once you find your business's place, click the link at the bottom left of that says "Is this your business?" You will be directed to a claiming flow. We will ask you to verify that you are the owner through a phone verification process, or you may be asked for document verification. If your claim is confirmed, you will be able to admin your business's place on Facebook.

12. http://twitter.com/#!/GuyKawasaki

13. Twitter One email per account ▫bluestateconsult+2@gmail.combluestateconsult+2@gmail.com

14. http://twitter.com/settings/account

15. Developing an overall strategy Getting fans on the site ▫Collecting information ▫Put Facebook and Twitter on everything!

16. Developing an overall strategy Using the sites to drive traffic to their business ▫Content, content, content

17. Developing an overall strategy Managing the time commitment

18. http://www.facebook.com/twitter/

19. http://twitter.com/settings/profile

20. Multiple Feeds/Multiple Admin (From Hootsuite)

21. Where to get more info Mashable.com @GuyKawasaki smartblogs.com/socialmedia lifehacker.com onstartups.com Bluestatebiz.wordpress.com

22. Questions? Wendy Richardson bluestateconsult@gmail.com bluestatebiz.wordpress.com (586) 216-5799