1. The Fully Networked Car Geneva, 3-4 March 2010 1 Bruno Grandjean Programs Manager Pôle Véhicule du Futur Customer-oriented networked car : Results from the observatories of cluster « Pôle Véhicule du Futur »

2. The Fully Networked Car Geneva, 3-4 March 2010 2 Pôle Véhicule du Futur o French cluster created in 2005 o Main activity : collaborative R&D projects for urban and periurban mobility solutions, ITS, vehicles o To date 60 active projects for 132 M€

3. The Fully Networked Car Geneva, 3-4 March 2010 3 Customer studies 2 observatories to study market trends and expectations of the end-users : o DEC'AUTEX (vehicle interior and its interactions with the humans on board) o Les Mobilistes (mobility issues seen through the end-user's eyes)

4. The Fully Networked Car Geneva, 3-4 March 2010 4 Spontaneous statements o Based on qualitative studies :« normal » people do not spontaneously state networking among the improvements they are waiting for in their cars o As usual, there are exceptions : a direct link between home and car to download data Free parking lots …

5. The Fully Networked Car Geneva, 3-4 March 2010 5 Spontaneous statements (2) o No (few) spontaneously-stated requirements do not mean that there are no latent needs or unconscious wishes o The iPod did not correspond to a stated need, but it has a tremendous impact because 1. It addresses a way of life (mobility) 2. It fits into daily activities (weight, size, capacity, ease of use, look, trend…) in various (all ?) situations.

6. The Fully Networked Car Geneva, 3-4 March 2010 6 “Directed” statements o People are generally not able to understand the differences between applications that require networking and those using « simple » on-board telematics o The most cited applications are : 1.Anti-collision systems 2.Traffic jams info 3.Radar warning (police) : a growing flow of ever-cheaper applications

7. The Fully Networked Car Geneva, 3-4 March 2010 7 Emerging needs o On board : 1.communication with the driver in front or behind in a line (Facebook of the road !) 2.web 2.0 (“I like it”, tips sharing...) o Intermodality 1. Intermodal spots in the area 2. Real-time information (train late, parking lots full…)

8. The Fully Networked Car Geneva, 3-4 March 2010 8 Emerging needs (2) o Around me : 1.Things to do in the area 2.Previsualization of an unknown location o Informations about different possibilities and their impact on me 1.time, 2.cost, 3.CO2, 4.consumption, 5.comfort…

9. The Fully Networked Car Geneva, 3-4 March 2010 9 Emerging needs (3) o … many more currently being invented thanks to the smartphone revolution o The border between real life and games is becoming increasingly thin. o Two key points are 1.the ability of the new products to be as « transparent » as possible, without any additional annoyance for the driver / the user, 2.and the pre-existence of a real latent need (not as simple to detect as it sounds).

10. The Fully Networked Car Geneva, 3-4 March 2010 10 Public authorities vs individuals Moreover, expectations of public autorities and these of the public are not always in line : the example of traffic information highlights the subtle balance that sometimes has to be achieved. o Drivers : find alternative routes to avoid traffic jams o Authorities : keep the vehicles on the highway to avoid breakdown of the system

11. The Fully Networked Car Geneva, 3-4 March 2010 11 Thank you for your attention bg@vehiculedufutur.com