1. © 2008 Prentice Hall, Inc. All rights reserved.4–1 Step 1. 辨認問題 ↓ Step 2. 辨認決策準則 ↓ Step 3. 分配權數予決策準則 ↓ Step 4. 發展可行方案 ↓ Step 5. 分析可行方案 ↓ Step 6. 選擇最佳方案 ↓ Step 7. 執行所選擇之方案 ↓ Step 8. 評估決策效果 決 策 程 序決 策 程 序

2. © 2008 Prentice Hall, Inc. All rights reserved.4–2 The Decision-Making Process Identification of a Problem Identification of Decision Criteria Allocation of Weights to Criteria Price Interior Comfort Durability Repair Record Performance Handling 10 8 5 3 1 I need to buy a new car. Price Performance Interior Comfort Durability Repair Record Handling

3. © 2008 Prentice Hall, Inc. All rights reserved.4–3 Development of Alternatives Analysis of Alternatives Ford Jeep Mazda Dodge Audi Isuzu Chevy Selection of an Alternative Implementation of the Alternative Appraisal of Decision Results The Toyota is the best. Toyota ChevyIsuzuAudiDodgeMazdaJeepFordToyota Price Interior Comfort Durability Repair Record Performance Handling Toyota Ford Jeep Mazda DodgeAudiIsuzuChevy

4. © 2008 Prentice Hall, Inc. All rights reserved.4–4 Criteria and Weight in Car-Buying Decision (Scale of 1 to 10) EXHIBIT 4.3 CRITERIONWEIGHT Price10 Interior comfort8 Durability5 Repair record5 Performance3 Handling1

5. © 2008 Prentice Hall, Inc. All rights reserved.4–5 Assessment of Car Alternatives EXHIBIT 4.4 INITIALINTERIORDURA-REPAIR ALTERNATIVESPRICECOMFORTBILITYRECORDPERFORMANCEHANDLINGTOTAL Jeep Cherokee210875537 Ford Mustang96568640 Mercedes C23085664635 Pontiac Grand Am95676538 Mazda Tribute569107744 Dodge Durango105643331 Volvo S6048768942 Isuzu Axiom76865638 BMW 32597644737 Audi A65854101042 Toyota Camry6510106643 Volkswagen Passat86657840

6. © 2008 Prentice Hall, Inc. All rights reserved.4–6 Weighting of Vehicles (Assessment Criteria X Criteria Weight) EXHIBIT 4.5 ． ． ． ． ．

7. © 2008 Prentice Hall, Inc. All rights reserved.4–7 Exhibit 4-5 (Modified) Weighting and Assessment of Vehicles Alternatives Alternatives (Weight) Initial Price (10) Interior Comfort (8) Durability (5) Repair Record (5) Perfor- mance (3) Handling (1) Total Weighted Score Jeep2108755195 Ford965686223 Mazda5691077221 Audi585410 199 Toyota6510 66 224 * VW866578212 ( 簡化版 )