1. CORPORATE SOCIAL RESPONSIBILITY Easy as PIE 2011

2. Corporate Social Responsibility Definition «Nature» Approaches Implementation Pros and cons

3. Definition Corporate social responsibility (CSR) - a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders* on a voluntary basis. - European Comission *Stakeholders - those on whom an organization's activities have an impact (not to be confused with shareholders).

4. Definition A form of self-regulation for companies that implies: taking responsibility for the company's actions; eliminating harmful practices; encouraging a positive impact through the company's activities on the environment and the public sphere; promoting the public interest by encouraging community growth and development.

5. Reasons to integrate CSR into the business-model (1) (1) «Conscience» (2) Benefits from broader perspective (3) Improvement of company's performance and image : P.O.V. of the worforce: - helps attract worforce, - keeps employees motivated and committed, P.O.V. of customers: - ensures higher customer satisfaction, - increases brand loyalty, - helps brand differentiation => market value increases

6. Reasons to integrate CSR into the business-model (2) (4) Distraction from past failure (5) Decrease of image risks (6) «License to operate» from the government

7. Approaches

8. Implementation Triple Bottom Line (TBL, 3BL) PEOPLE PLANET PROFIT

9. Pros & Cons: + benefits to society, + benefits to corporations, - distraction from the fundamental role of business, - attempt at «window-dressing», - pre-empting government regulation, - no link to profits.

10. The Question Corporate social responsibility – GOOD or EVIL?

11. THANK YOU!