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Typology of Entrepreneurial Activities

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1 Typology of Entrepreneurial Activities
Scott W. Kunkel University of San Diego From: "Toward a Typology of Entrepreneurial Activities." Academy of Entrepreneurship Journal, Vol. 7, No.1, December 2001. © 2001 Scott W. Kunkel

2 A Hierarchial Typology of Entrepreneurial Activities
Table 1 A Hierarchial Typology of Entrepreneurial Activities Need-Driven (#1) High Growth Technology Driven (#2) Conceptual Driver Independent (#3) Income Substitution (Mom ‘n’ Pop) (#4) Low Growth Income Supplementing (Part Time) (#5) Hobby/Lifestyle Entrepreneurial Activities Growth Potential Income Potential (#6) Enterprise Level Corporate Level (Corporate Turnaround) (#7) Founding New Business Unit (Corporate Venturing) (#8) Corporate Business Level Pursuing Bold New Directions for Existing Business Unit (Business Turnaround) (#9) (#10) Functional Level (New Product/Process/Method Development) Classification Factor Context Strategy Level New vs. Existing Business Unit

3 Classification Factor
Independent Entrepreneurial Activities Corporate Classification Factor Context

4 Classification Factor
Need-Driven High Growth Technology Driven Conceptual Driver Independent Income Substitution (Mom ‘n’ Pop) Low Growth Income Supplementing (Part Time) Hobby/Lifestyle Classification Factor Growth Potential Income Potential

5 Classification Factor
Need-Driven (#1) High Growth (#2) Technology Driven Conceptual Driver Independent Income Substitution (Mom ‘n’ Pop) (#3) Low Growth Income Supplementing (Part Time) (#4) (#5) Hobby/Lifestyle Classification Factor Growth Potential Income Potential

6 Corporate Level (Corporate Turnaround)
Enterprise Level Corporate Level (Corporate Turnaround) Corporate Founding New Business Unit (Corporate Venturing) Business Level Pursuing Bold New Directions for Existing Business Unit (Business Turnaround) Functional Level (New Product/Process/Method Development) Classification Factor Strategy Level New vs. Existing Business Unit

7 Corporate Level (Corporate Turnaround)
(#6) Enterprise Level (#7) Corporate Level (Corporate Turnaround) Corporate Founding New Business Unit (Corporate Venturing) (#8) Business Level Pursuing Bold New Directions for Existing Business Unit (Business Turnaround) (#9) Functional Level (New Product/Process/Method Development) (#10) Classification Factor Strategy Level New vs. Existing Business Unit

8 A Hierarchial Typology of Entrepreneurial Activities
Table 1 A Hierarchial Typology of Entrepreneurial Activities Need-Driven (#1) High Growth Technology Driven (#2) Conceptual Driver Independent (#3) Income Substitution (Mom ‘n’ Pop) (#4) Low Growth Income Supplementing (Part Time) (#5) Hobby/Lifestyle Entrepreneurial Activities Growth Potential Income Potential (#6) Enterprise Level Corporate Level (Corporate Turnaround) (#7) Founding New Business Unit (Corporate Venturing) (#8) Corporate Business Level Pursuing Bold New Directions for Existing Business Unit (Business Turnaround) (#9) (#10) Functional Level (New Product/Process/Method Development) Classification Factor Context Strategy Level New vs. Existing Business Unit

9 Typology of Entrepreneurial Activities
Scott W. Kunkel University of San Diego From: "Toward a Typology of Entrepreneurial Activities." Academy of Entrepreneurship Journal, Vol. 7, No.1, December 2001. © 2001 Scott W. Kunkel

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