1. Mission Statement: Offering a superior, unique product at a reasonable price to a select market of equestrian athletes.

2. Kendra James

3. Product Line: Showmanship Outfits

4. Horsemanship Shirts/ Chaps

5. Pleasure Jackets/ Chaps

6. Competitor Map High Price Low Price GenericUnique Hobby Horse Paula’s Place Showtime Berryfit Connie’s Customs Designs By Kendra

7. Industry No Major competitor in Canada Alberta has highest number of members and horses

8. Positioning Statement To the serious competitor that enjoys showing, Designs By Kendra is the hand made, unique clothing to make you standout from the crowd. – When you need to be noticed.

9. Marketing Trade fairs/ Shows Magazine Advertisements Sponsored Exhibitors Internet/ Website

10. Promotion Sponsorship

11. Investment and Revenues Total Capital requirement- $30,000 Financed 100% equity Dividend pay outs starting in year 3 Revenues = $200,000 - $440,000