1. ARCHIEVING PLANNED INNOVATION First analises – Henrique Ferreira

2. What is Planned Inovation? “Disciplined and practical step-by-step sequence of procedures for reaching successful products every time”

3. What is innovation Invention = Solution to a problem(unmet needs) Innovation = Commercially successful use of the invention Planned Innovation = planned commercially successful use of solution to unmet needs

4. Reaching Product innovation Basic functions ◦ Identification and Capturing of value Mix of science and art ◦ More science than art

5. Objective What to do and why in evaluating the potential of any new product or service

6. Process 1. Disciplined reasoning process 2. Lasting market orientation 3. Proper selection criteria that reflect a)Strategic and tactical business objective and goals b)Dynamic matching of resource to present and future business opportunities c)Positive and negative influences of major external trends affecting present and future business opportunities 4. Scientific reasoning to determinate requirements before making major expenditures 5. Proper organizational staffing

7. Process 1. Disciplined reasoning process 2. Lasting market orientation 3. Proper selection criteria that reflect a)Strategic and tactical business objective and goals b)Dynamic matching of resource to present and future business opportunities c)Positive and negative influences of major external trends affecting present and future business opportunities 4. Scientific reasoning to determinate requirements before making major expenditures 5. Proper organizational staffing

8. Disciplined reasoning process Appropriate models or structures to guide the reasoning process Scientific Method ◦ The general aim of science is to predict whit understanding ◦ Their aim is to predict what will be required for an existing or new business to reach their sales and profit objectives together with the understanding of why it will or will not happen

9. Scientific Process Model(s) Theoretical Frameworks Hypotheses Information Research Survay and/or Technical Predict with understanding Test hypotheses and interpret Within context of model(s) Organize data according to hypotheses Frame hypotheses Regarding product-market Guided by model(s) Hypotheses determine Information needed Obtain data needed Regarding market-need And technical feasibility

10. Competition Functional(Product) Requirements Comain Basic Domains of the Planned Innovation Model Economic Requirements Domain Market Requirements Domain Resource Requirements Domain

11. The Model of Requirements for Successful Innovation 1. Physical Functional Needs 2. Nonphysical Functional Needs 3. Economic Value in Use 4. Emotive Value in Use 5. Technical Design Methods 6. Technical Productions Methods 7. Marketing and Distribution Methods 8. Competitive Opening 9. Competitive Advantage

12. Solution Space ”Any product that meets the total requirements in all nine areas would fall within the solutions space, and could be a successful solution(product)”

13. Four Framework Questions Used in Determining New Product Requirements 1. How is basic function performed now? 2. What does present method cost? 3. What is wrong with present method? 4. What value would improvements have?

14. Process 1. Disciplined reasoning process 2. Lasting market orientation 3. Proper selection criteria that reflect a)Strategic and tactical business objective and goals b)Dynamic matching of resource to present and future business opportunities c)Positive and negative influences of major external trends affecting present and future business opportunities 4. Scientific reasoning to determinate requirements before making major expenditures 5. Proper organizational staffing

15. Business Orientation Product Orientation ◦ Focus on: What we can make ◦ Deemphasizes: Meeting customer needs Sales Orientation ◦ Focus on: pushing what we`ve got ◦ Deemphasizes: Meeting customer needs through product innovation Market Orientation ◦ Focus on: Meeting customer needs ◦ Requires: 1.Precise definition of target markets 2.Detailed understanding of customer needs ◦ Results in: 1.All business functions oriented toward serving customers 2.Above average long-run profit

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17. Other topics How to cultivate a lasting market orientation How to choose selection criteria that reflect strategic objectives and tactical goals How to assess the positive and negative influences of external trends on business opportunities How to creatively exhaust all the ‘near-in’ opportunities avaliable