2. Who likes the idea of making the sale once and then getting an income from that sale every month?

3. We do too… That’s why we love membership sites.

4. In this talk we’ll show you… How to choose a membership site topic How to build a membership site More ways to market membership sites

5. We’ve developed a system to build membership sites that’s very quick and easy

6. After the initial set up the site takes us only a few hours a week to maintain

7. That means it’s primarily PASSIVE INCOME

8. Passive income means we’re not exchanging hours for dollars

9. What is a membership site? Subscription site, continuity program Only make the sale once and continue to get paid every month. Build a relationship so you become a trusted advisor. Can continue to upsell other products based on the relationship.

10. We have a really unique membership site system

11. It’s quicker, easier and cheaper than any other membership site system we’ve seen

12. Benefits of our system We apply the 80/20 process to everything we do Only need a small amount of content to launch We send sequential content, so members stay on average for 12 months or more. Uses a range of payment options that work in Australia. Costs very little to set up, as we don’t use expensive proprietary software.

13. Our target for each membership site is to have 1,000 members paying $49 per month within 12 months ($588,000 per year)

14. Yaro Starak uses our membership site model http://www.youtube.com/watch?v=8DFK3hvWgEg

15. We know people who’ve sold their membership sites for 3 to 5 times annual earnings

16. www.andrewanddaryl.com Landing page Free content page Sign up page Members’ only page Eclass #1 Example and guided tour…

17. Our steps to build a membership site 1.Identify and plan the topic 2.Build the content 3.Do the marketing 4.Add a back-end if you want to

18. Step One Identify and plan the topic

19. Tips for choosing a great topic: Make it targeted, not broad Make it something you’re interested / experienced in The opportunity to make money generally outsells other topics

20. Key criteria for a great topic: Great story or hook Hungry, desperate, fanatical crowd Marketing channel easy to identify

21. Criteria for a great topic Great story or hook (yours or someone else’s), eg: www.EarlyLearningForKids.com www.cashflow-positive-property.com www.cash-smart-kids.com

22. Criteria for a great topic Hungry / fanatical crowd desperate for information, eg: www.SliceYourGolfHandicap.com www.RealEstateDevelopmentClub.com www.BecomePregnantProgram.com

23. Criteria for a great topic Marketing channel in place or easy to identify, eg: www.love-to-quilt.com www.mlmLeadsMadeEasy.com www.TeacherTeamBuilding.com

24. Once we’ve chosen the topic we prepare an 8020 plan

25. Step Two Build the content

26. Building content Apply the 80/20 principle You can launch your membership site with as little content as just one eclass Content can be text, audio or video It’s easy to outsource content writing

27. 5 easy ways to build content Write it yourself Get someone else to write it for you (expert, writer) Interview experts Use other things you’ve written, eg past articles, newsletters, ebook Record yourself talking about each topic and provide audio

28. Step Three Do the marketing

29. We apply the 80/20 principle to find the most effective marketing method for each site

30. We find that the conversion rate depends greatly on the source of the traffic… Warmer leads mean higher conversions

31. Our conversion rates 1-1 face-to-face80-100% Stage presentation40-50% Teleseminar20-30% CD or DVD10% Google adwords1-2%

32. Our marketing style Enthusiastic, but without the hype Provide lots of great quality free content Provide enough bonuses that the decision to buy is a “no brainer” Aim to get warm leads

33. Provide CD or DVD in list owner’s hard copy newsletter Provide CD or DVD as gift for list owner’s customers if they spend over x amount (eg in store or online) Provide CD or DVD as bonus for ebay seller to add to products they ship Provide CD or DVD to include in a big pack Other marketing strategies

34. List owner “prescribes” membership to people they see, eg naturopath List owner includes 1 month free membership in a home study pack Ebook seller includes one month free membership with ebook purchase (search www.clickbank.com)www.clickbank.com And still more strategies…

35. Step Four Add backend if you want to

36. Keys to selling backend products Become the trusted friend and advisor Don’t abuse your members by flogging them every affiliate product that comes along Give twice as often as you ask Treat your members the way you like to be treated Find ways to do special things for your members Under-promise and over-deliver

37. Ascension model for backend Monthly membership $49 - $99 CD, mp3, transcript $97 DVD pack $197 - $297 Home study multi-media pack $497 - $1,997 Seminar, accelerated learning program $497 - $5,000 Group coaching, workshops, mastermind groups $2,500 - $20,000.

38. The secret to success… mental emotional physical $

39. Before we could be successful with PASSIVE INCOME we had to identify and eliminate our SUBCONSCIOUS blockages

40. Our blockages to success with passive income Beliefs that were holding us back: Earning money requires hard work - if it’s too easy I feel guilty Really good opportunities are scarce I need to take things stepwise and build up knowledge and experience Passive income is hard to generate Direct mail stuff is “shonky” This American stuff won’t work in Australia My self-worth comes from consulting achievements

41. Here’s what we replaced them with

42. Here’s what we replaced them with… New subconscious beliefs that led to success: Money comes easily to me Great opportunities are everywhere I have more than enough knowledge and experience to act now Passive income is easy to generate once you know how Direct mail stuff is innovative I have a world-wide market My self-worth is innate – it doesn’t depend on what I achieve

43. A few people asked us yesterday if we could help them set up their own membership sites

44. Here’s how you can get everything you need to plan, build and market membership sites

45. Membership site coaching program 10 days of face-to-face, content-driven workshops this year Home study program with 42 hours of practical, step- by-step video and audio training Support and hand-holding on the way through Cut through the overwhelm by applying the 80/20 principle at every step

46. 10 days of face-to-face training Demonstrate our processes live Get results in the workshop as you apply what you’re learning Ways we use to drive traffic to our membership sites Meet the owners of our membership sites Hang around with other successful internet entrepreneurs Total price $5,000

47. Huge home study program 42 hours of audio, video and camtasia training Marketing swipe file Tools and checklists Quick start guide

48. 42 hours of audio and video Topic #1 – How to choose and test a topic Topic #2 – How the plan the topic Topic #3 – 7 quick, easy ways to build content Topic #4 – How to drive truckloads of warm traffic to your site Topic #5 – How to write great sales copy without the hype Topic #6 – How to get free publicity Topic #7 – How to leverage and outsource Topic #8 – How to add backend products Total price $3,000

49. Marketing swipe file Apply the 80/20 principle to your marketing Real examples of our sales pages which have a 27% conversion rate, for you to copy Copies of “lumpy mail” which have up to a 92% conversion rate, for you to take and use Examples of online and offline marketing we use to drive traffic, and convert the traffic we get into members. Total price $2,000

50. Tools and checklists You get our entire easy-to-use membership site system to keep you on track Topic checklist to help you find a winning topic 80/20 planning template to make implementation a breeze Prioritising tools to pick the best marketing and content- building strategies for your topic Step-by-step action plan Total price $1,000

51. Support and hand-holding Our techies build your page templates, just like the ones they build for us: Ready to load your own content Style sheets Links Graphics – banner, background, buttons There’s almost nothing left for you to do! Total price $1,000

52. Our personal rolodex Our personal rolodex, and access to Mates Rates: Journalists Techies Copywriters Graphic designers Promoters Writers Fulfillment house Video production Etc, etc, etc… Many of these people don’t take on new clients

53. 1 month free membership to 3 sites www.andrewanddaryl.com www.money-mind-set.com www.internettrafficmastery.com

54. Two tickets to Paul Blackburn’s Mental Toolbox Workshop Total price $1,900

55. Matt and Amanda Clarkson use our membership site process http://video.google.com/googleplayer.swf?docId=8525712003493148 111&hl=en-AU

56. What you’ll receive today 10 days of face-to-face training$5,000 42 hours of audio and video training$3,000 Marketing swipe file$2,000 Tools and checklists$1,000 Support and hand-holding $1,000 Rolodex and Mates Rates$1,000 1 month free membership to 3 sites $147 2 tickets to The Mental Toolbox workshop$1,900 Total price $15,047

57. Paul Blackburn uses our membership site process http://video.google.com.au/videoplay?docid=- 4556831310691721272&pr=goog-sl

58. $15,047 value Everything right now, today only… $2,990 Today only for UYMG attendees

59. Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee Join our program today and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund you immediately. And you get to keep the 2 Mental Toolbox tickets—valued at $1,900—as our way of saying “sorry for wasting your time”.

60. Thank you