1. Centre for Strategic Manufacturing © Veronica Martinez Understanding Value Creation: The Value Matrix and The Value Cube Veronica Martinez

2. Centre for Strategic Manufacturing The Value Cube Agenda How have I Evaluated this research? Research Objectives Contributions to theory and practice How have I done the research?

3. Centre for Strategic Manufacturing The Value Cube Research Objectives  To provide an analysis of how different types of organisations create values - Customers- organisations.  To provide an analysis of how current frameworks describe the value creation process.  To study the drivers to support sustainable value creation.

4. Centre for Strategic Manufacturing The Value Cube Contributions to Theory Hard and Soft Value Dimensions Simplifiers and Socialisors HARDSOFT New Value Dimension Product Leadership Operational Excellence Customer Intimacy Innovators VALUE MATRIX Brand Managers Price Minimisers Simplifiers Socialisors Technological Integrators Value Matrix

5. Centre for Strategic Manufacturing The Value Cube Contributions to Theory Value Matrix Hard and Soft Value Simplifiers and Socialisors Value Cube

6. Centre for Strategic Manufacturing The Value Cube Footprints: Competitive Parameters

7. Centre for Strategic Manufacturing The Value Cube Workshop’s Results

8. Centre for Strategic Manufacturing The Value Cube Contributions to Theory Value Matrix Hard and Soft Value Simplifiers and Socialisors New business model oriented to value creation Wider scope and flexibility to describe/ classify businesses General guidelines ‘footprints’ of value creation Business unit Value Cube

9. Centre for Strategic Manufacturing The Value Cube Contributions to Practice The Value Cube... to select customers and narrow operational focus to create value provides a set of guidelines (resources and capabilities) is a tool to identify the value proposition of organisations

10. Centre for Strategic Manufacturing The Value Cube How... Definition of the Scope of Lit. Rev. Review of Selected Literature Identification of initial findings- “Gap” Gap Definition Initial Research Objective Taking the gap further.. Development of: The Value Matrix The 3rd. Dimensio n VM Hard & Soft Value Footprints Gap Asses. Tool Research Questions Value Matrix Value cube Footprints Identification of: Contributions to Knowledge Contributions to Practice Limitations of Framework/ Footprint Validation of Frameworks Answer to RQ Review of: Scientific Paradigm Research strategies Techniques among others Understanding of research methods Definition of Phenomenological Research Approach Controls Criteria to evaluate results and the whole research Research tools 8 Case Studies Counting M. Feedback : consultants &conferences Application of R. Methods Evolution of Frameworks Acceptability of Frameworks Development of: Workshop Exploratory Research Initial Literature Review “ Value Creation” RESEARCHRESEARCH OUT COMES Why study Value? Answer Weaknesses of current solutions Unsolved issues PHASE Pre- understanding Study of Research Methods Theory Building Theory Testing Evaluation of the research Point of Departure

11. Centre for Strategic Manufacturing The Value Cube Conclusions Research Objectives Contributions to theory and practice How have I done the research Evaluation of the research

12. Centre for Strategic Manufacturing The Value Cube Questions ? ?

13. Centre for Strategic Manufacturing The Value Cube Co. Objectives Vs. Co. Image

14. Centre for Strategic Manufacturing The Value Cube Counting Analysis