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Morocco & Austria: 2 different cultures By: Fatima-Zahra Kerdoudi & Herbert Petz
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Languages in Morocco Classical Arabic: official language. Berber: spoken in rural areas. French: Morocco’s 2 nd language. Spanish: spoken in the northern part. English: basics are thought in all public. schools from 4th year on.
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Religion & Family values Islam: practiced by most of Moroccans Moroccan family values: most significant unit of the Moroccan life.
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Meeting Etiquette Greetings Hand shakes General customs
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Relationship & communication Business etiquette and protocol Business Meetings Business negotiations
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Business cards Business cards are given without formal ritual. Have one side of your card translated into French or Arabic. Present your card so the translated side faces the recipient.
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Dress code Formal and conservative.
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AUSTRIA
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Language in Austria German: official language. Different Dialects: but in whole Austria understandable
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Religion & Family values Roman Catholic: 73,6% Protestant: 4,7% Muslim: 4,2% Austrian family values: It is very important but especially in good educated families
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Business cards Business cards are given without formal ritual Titles are very important (Dr., Mag.) Business cards are very uncomplicated been given
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Parameters for AUSTRIA Low context Austrians tend to be independent, and expect many relationships, but few intimate ones. High context But Austrians have a strong sense history & tradition
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… Power distance: High in Austria Ascription – Achievement Achievement counts a lot in Austria Individual – Collective Collective in a lot of situations celebrations
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… Truth – virtue Truth counts a lot Hierarchy – equality Austria is more hierarchical than equal
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... Masculine vs Feminine Still masculine but its changing Affective vs Neutral AUSTRIA is more or less neutral
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