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Managing Languages for the Global Enterprise Localization World October 2010
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UniCredit Group A corporate group with strong roots in 22 European countries... 4 44 (*) Market capitalisation as at 12 Nov. 2008 As at: 30 Sept. 2008 In addition to our main markets Italy, Germany and Austria, we are present in: Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Kazakhstan, Kyrgyzstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and the Ukraine. Customersover 40 million Branchesover 10,000 Employeesapprox. 163,000 Ranking*Top 10 in Europe Top 20 worldwide Total assetsover € 1 trillion Sina Lamprecht, HypoVereinsbank/UniCredit Group
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What does the HypoVereinsbank Language Service do? - Sole competence centre within UniCredit Group Service portfolio in-house translations (GER-EN-GER) coordination of translations for all language combinations (mainly IT) quality assurance through proof-reading (GER-EN-GER) set-up and maintenance of corporate wording (GER-EN-IT) arranging for interpreting services (all languages) Team 3.4 FTE (GER-EN-GER) Our (in-house) customers all employees of HVB, increasingly those of UCG Sina Lamprecht, HypoVereinsbank/UniCredit Group
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Group language English – no further need for translations?? Summary: more than treble the translation volume – no increase in FTEs – high qualifications/urgent deadlines required -> adjustment of the processes necessary +922 orders Increase: 69% +313 orders Increase : 14% +666 orders Increase : 26% +335 orders Increase : 10% *Compiled as of May 2005 (projection) Sina Lamprecht, HypoVereinsbank/UniCredit Group
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Away from manual handling – towards automation An excerpt of our best practices Automation of the individual steps Basis: introduction of a company-wide language technology project management workflow translation memory terminology Important second step: introduction of a company-wide language portal for the uploading of translation orders Sina Lamprecht, HypoVereinsbank/UniCredit Group
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Across Language Portal – 6 steps towards your translation 14 Goals streamlining coordination for the Language Service (time-cost-quality) optimizing user-friendliness for our customers (trilingual platform, cost transparency, easy navigation)
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Sina Lamprecht, HypoVereinsbank/UniCredit Group Experiences in handling several languages under time pressure Challenges getting colleagues to accept the new process (technology-wise) maintenance of a uniform standard of quality 29 Results significant reduction of order turn-around times (via the Language Portal) increase in customer satisfaction due to high user-friendliness of portal Next steps optimization of the selection strategy of the external service providers and optimization of the quality-management workflow
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Thank you very much for your attention. Sina Lamprecht Head of Language Service Identity and Communications HypoVereinsbank - Member of UniCredit Group UniCredit Bank AG Sederanger 4 80538 Munich, Germany sina.lamprecht@unicreditgroup.de sina.lamprecht@unicreditgroup.de www.hvb.de
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