1. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 1 Planning, Writing, and Completing Oral Presentations

2. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 2 The Three-Step Process Flow of the Message Planning 1 Planning 1 Writing 2 Writing 2 Completing 3 Completing 3 Substance of the Message

3. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 3 Planning Speeches and Presentations Determine the Purpose Determine Adapt the Message MessageGatherInformationGatherInformation Analyze the Audience Analyze

4. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 4 Common Purposes of Business Presentations InformInform MotivateMotivate PersuadePersuade EntertainEntertain PresentationContentPresentationStyle Audience Members

5. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 5 Writing Oral Presentations Audience Purpose Organizing the Message Organizing Composing the Body Composing Creating the Introduction Introduction Writing the Conclusion Conclusion

6. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 6 Organizing the Message Define the Main Idea Limit the Scope Prepare the Outline Choose the Style AudiencePurpose Audience Message Choose the Approach

7. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 7 Oral Presentations Opportunities On-the-Spot Feedback Immediate Modification Nonverbal Reinforcement Challenges Maintaining Control Guiding the Audience Shifting Topics

8. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 8 ArouseInterest Preview the Presentation BuildCredibility Introducing the Message

9. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 9 Limit the Main Points Engage the Audience Connect the Ideas Composing the Message

10. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 10 Restate the Main Points End on a Strong Note Describe the Next Steps Concluding the Message

11. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 11 Completing Speeches and Presentations Evaluate the Message Develop Visual Aids Master the Delivery

12. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 12 Using Visual Aids ContentSetting Audience Purpose Clarify Main Points ImproveLearningAddVariety CreateInterest

13. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 13 Types of Visual Aids Overhead Transparencies Electronic Presentations Chalkboards/Whiteboards Flip Charts 35-Millimeter Slides

14. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 14 Types of Visual Aids Product Samples Scale Models Audiotapes Film Strips and Movies Television and Videotapes

15. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 15 Advantages of Transparencies Inexpensive Easy to Use Simple to Create

16. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 16 Disadvantages of Transparencies Lack of Flexibility Fragile Format Overhead Projectors

17. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 17 DisadvantagesDisadvantagesAdvantagesAdvantages Electronic Presentations Multimedia Flexibility and Portability Technique Over Content Overuse of Special Effects Real-Time Data SpecializedEquipment

18. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 18 Creating Effective Slides Content and Graphics Consistency Design Elements Special Effects Simplicity Readability

19. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 19 Choosing a Color Scheme Stimulate emotions Recognize cultural differences Limit color selections Use contrasting colors Adjust to room light Order colors from dark to light

20. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 20 Additional Design Considerations BackgroundDesigns Fonts and Type Styles

21. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 21 Animation and Special Effects HyperlinksHyperlinksTransitionsTransitionsBuildsBuilds

22. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 22 Charts or Diagrams Charts Copies of Slides Copies MagazineArticlesMagazineArticles Brochures and Pictures Brochures CompanyReportsCompanyReports Lists of Websites Lists Creating Effective Handouts

23. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 23 Mastering Your Delivery MemorizingMemorizing ImpromptuSpeakingImpromptuSpeaking ReadingReading Speaking From Notes Speaking Audience Subject Matter

24. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 24 Preparing to Speak Practice Your Delivery Know the Location Adapt the Content Know the Material

25. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 25 Building Your Confidence Think PositivelyThink Positively Visualize SuccessVisualize Success Take a few deep breathsTake a few deep breaths RehearseRehearse Prepare Extra MaterialPrepare Extra Material Don’t PanicDon’t Panic Keep GoingKeep Going Focus Outside YourselfFocus Outside Yourself Get ComfortableGet Comfortable Be PreparedBe Prepared

26. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 26 Appearing More Confident Get Control At the Start Watch Your Posture Vary Facial Expressions Maintain Eye Contact Use Appropriate Gestures Control Your Tone of Voice

27. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 27 Presenting the Visuals Highlighting Changing Pointing OverheadTransparenciesOverheadTransparenciesElectronicSlidesElectronicSlides Discussing

28. © Prentice Hall, 2004Business Communication EssentialsChapter 12 - 28 Answering Questions Focus on the Questioner Questioner Control the Situation Control MotivateQuestionsMotivateQuestions RespondAppropriatelyRespondAppropriately MaintainSelf-ControlMaintainSelf-Control Conclude the Speech Conclude