1. Social Media & E-reputation What is it? How can it help NRENs achieve their goals? TF-PR Vienna, Austria 7 September 2009 Gyongyi Horvath TERENA Conference and Workshop Organiser horvath@terena.org www.terena.org

2. Slide 2 Purpose: To discuss the value of social media tools to your NREN ›How social networking is impacting society and what are the tools? ›How to monitor what is being said online? ›Some concrete examples and best practices of social media use.

3. Social Networking Factoids ›Social networks now represent the fastest growing Internet segment – 3x the rate of overall Internet growth. (2009) ›Social networking sites are growing at the rate of 47% annually, reaching 45% of total web users. (2006) ›Social networking and blogging are now the 4 th most popular online activities according to Nielsen’s recently released Global Faces and Networked Places report. (2009) Slide 3

4. Fundamentals Conversation, Not Selling Relationships, Not Transactions Listen, Learn, Participate Slide 4

5. What are the tools? Blogs Slide 5 Podcasts Wikis Vidcasts (video podcasts) Tweets Conversations Followers / subscribers / friends Search engine optimization (pagerank, incoming links) videos pictures posts comments

6. Slide 6

7. Why it is so important? Change in the communication landscape from TOP DOWN to BOTTOM UP: Slide 7

8. ConnectCreateContributeCollaborate Slide 8

9. Could social media help your NREN? ›Raise visibility. ›Mobilize users. ›The new way of interaction. ›Reliable and direct reflections. ›Reputation management through online monitoring ›Build consensus and support. ›Openness for the stakeholders concerns. Slide 9

10. Studies, best practice… ›Conferences / meetings Slide 10 ›Personal Learning Network ›Rapid information dissemination ›What else…?

11. Implementing & coordinating social marketing ›Listen ›Engage ›Act Slide 11

12. Important issues with social networking Information can be : Accessed Adapted Archived Slide 12

13. Value ›Search for information ›Reflective practice ›Global and local perspectives ›Instant feedback ›Newsroom ›Professional development ›Together we are better ›…what else can we add? Slide 13

14. What is the perception in your organisation? What are the obstacles for your organisation? Anybody want to share their experience? Slide 14