1. Tag! You’re It: Social Bookmarking at MLibrary Ken Varnum Web Systems Manager University of Michigan Library Access 2008 2 October 2008

2. Access 2008: Tag! You’re It! What Is MTagger? Library-Based Tagging Tool delicious fURL Social networking tools (Flickr, Facebook, etc.) Way to organize academic bookmarks Always accessible Shared with others Build a common pool of knowledge

3. Access 2008: Tag! You’re It! What is a Tag? A label that you assign to a web page Think of it as a filing system One web page can be in many of your folders One web page can be in many people’s folders Has meaning to you Lets you find a group of like things again Word or phrase

4. Access 2008: Tag! You’re It! What MTagger Does Allows users to assign keywords to “library stuff” on our site Catalog Web Pages Digital Images Library publications Or anything, anywhere (via bookmarklet) Search, display, retrieve bookmarks

5. Access 2008: Tag! You’re It! What Is Different? 1.Collections MLibrary (library web pages) Mirlyn (library catalog) Digital Images Scholarly Publishing Everything Else 2.Integration with Site

6. Access 2008: Tag! You’re It! Three Ways to Tag: Navigation

7. Access 2008: Tag! You’re It! Three Ways to Tag: Tag Cloud

8. Access 2008: Tag! You’re It! Three Ways to Tag: Bookmarklet

9. Access 2008: Tag! You’re It! Where People Tag

10. Access 2008: Tag! You’re It! Tagging Something

11. Access 2008: Tag! You’re It! Then What? Your tags are available in MTagger

12. Access 2008: Tag! You’re It! Item Listing

13. Access 2008: Tag! You’re It! How MTagger Is Used Basic Stats (as of 9/27): 823 users 2329 tags (1957 unique) 1849 items (URLs) Not as broadly / deeply as we’d like Tags are generally tagger-centric Exception: Librarians tag differently

14. Access 2008: Tag! You’re It! Everyone’s Tags

15. Access 2008: Tag! You’re It! User Demographics

16. Access 2008: Tag! You’re It! What Gets Tagged

17. Access 2008: Tag! You’re It! Finding New Stuff

18. Access 2008: Tag! You’re It! MTagger RSS Feeds Every search Specific person Tags Individual tags used by a particular person

19. Access 2008: Tag! You’re It! Feed for Person’s Items

20. Access 2008: Tag! You’re It! Feed for a Tag

21. Access 2008: Tag! You’re It! Feed for a Person’s Specific Tag

22. Access 2008: Tag! You’re It! Programmer’s API MTagger Data Available in RSS Styled HTML JSON Details lib.umich.edu/mtagger/mtaggerAPI.txt

23. Access 2008: Tag! You’re It! Resource Guides

24. Access 2008: Tag! You’re It! Managing Tags

25. Access 2008: Tag! You’re It! Issues and Challenges (1) Tagging tied to U-M “uniqname” Accountability & public face Pluses and minuses

26. Access 2008: Tag! You’re It! Issues and Challenges (2) Balance of anonymity and sharing MTagging is a public act Offers anonymity, not privacy Most feedback on this issue from a single source

27. Access 2008: Tag! You’re It! Issues and Challenges (3) Getting noticed by users Fliers, handouts, cards Various publicity tools Integration into library BI Word of mouth

28. Access 2008: Tag! You’re It! Where Next? Usability study Summer 2007 Improvements planned for Tag cloud display on pages Tag cloud display in MTagger Handling of “collections” Workflow Integration into VuFind beta Expansion into HathiTrust (née MBooks)

29. Access 2008: Tag! You’re It! Development Environment Cake PHP MySQL JavaScript on web pages (Mirlyn, Image Collection, Scholarly Publishing) to build a valid permalink Intent to make version 2 open source (spring 2009)

30. Access 2008: Tag! You’re It! Links MTagger: http://lib.umich.edu/mtagger MTagger Updates: http://mblog.lib.umich.edu/blt/archives/mtagger/ Ken Varnum Email: varnum@umich.edu Blog: http://www.rss4lib.com/