1. CLIENT EXPECTATIONS REGARDING RT – ONGOING SURVEY QUALITOOL Antra Damberga, Latvian Country Holidays Eurogites workshop-seminar “International Branding and marketing of rural tourism” 16.11.2009., Brigg, North Lincolnshire, UK

2. PROJECT QUALITOOL 2008-2010 Web based training Tool for RT quality consisting of: 1.Web based quality check for minimum RT accommodation quality criteria in Europe 2.Inspectors manual 3.Virtual training module, illustrating with pictures the minimum quality criteria www.countryholidays.lv/p/qualitool Project partners: 1. Bulgarian Association for alternative tourism BAAT www.baatbg.orgwww.baatbg.org 2. Greek Network of Rural Accommodation www.guestinn.com www.guestinn.com 3. European Federation of Farm and Village Tourism EUROGITES www.eurogites.org www.eurogites.org 4. Andalusian Network of Rural Accommodation www.raar.es www.raar.es 5. Chamber of Agriculture and Forestry of Slovenia, Agriculture and Forestry Institute Celje www.kgzs.si www.kgzs.si

3. CUSTOMER SURVEY ONLINE IN MAY 2008 www.surveys.countryholidays.lv 1.What do you associate with RT? 2.Any previous experience of rural accommodation 3.Booking preferences 4.Source of information 5.Importance of branding, labelling 6.Recognition of logos 7.Value for money 8.What is important when planning holidays 9.What is important for the first impression 10.What is important during the stay 11.What is important after holidays

4. RESPONDENTS TO 13.11.2009.

5. CUSTOMER PROFILE

6. What do you associate with rural tourism ?

7. Booking preferences Scoring 1-5

8. Source of information ( Scoring 1-5)

9. Certification and labels

10. RECOGNITION OF LOGOS yes no have seen somewhere

11. Value for money

12. What is important choosing accommodation

13. What is important for the first impression

14. What is important after holidays

15. 1. Associations with RTActive holidays/ farm holidays/ B&B 2. RespondentsAge 31-40 years/ travelling with family/medium income level 3. Booking preferencesDirectly with the hosts/online 4. Source of informationPersonal experience, search on internet, recommendations by friends 5. Importance of branding, labellingOpinion or recommendations by previous clients 6. Recognition of logosWWF, Natura 2000, Euroflower, Eurogites 7. Value for moneyAttractive surroundings and location 8. Choosing accommodationAttractive nature or surrounding landscape, price level, complete and reliable information on the accommodation 9. What is important for the first impression Friendly and personal reception, precise description, accommodation well maintained 10. What is important after holidaysHappy memories, wishing to return, having a story to tell to friendsSummary

16. Results will be presented at the International rural tourism workshop in Riga, May 26, 2010

17. Latvian Country Tourism Association “Lauku Ceļotājs” Vilipa str. 12-21, Riga, Latvia Tel.: +371 67617600, Fax: +371 67830041, e-mail: asnate@celotajs.lv Latvian Country Tourism Association “Lauku Ceļotājs” Vilipa str. 12-21, Riga, Latvia Tel.: +371 67617600, Fax: +371 67830041, e-mail: asnate@celotajs.lv Thank you for your attention!