1. Tool Time w/ David Perkins Broadcasting live from studio 1A MBCI studios- 5 th avenue- New York City

2. Welcome and Introduction Outstanding Achievements Brand Updates Guest Speaker- Wayne Brinkman Guest Speaker- Sandy Horton

3. Outstanding Achievements North Area South Area Mid West Area West Area Canada

4. Brand Updates

5. Tonya Knies MasterPlanner Fall Promotions Brand Update - SDK Misc

6. MasterPlanner LIVE! 50% Off All Printed Material. Order by Sept 30! Customizable POS On-Line Banners Billboards Email Templates Image Library Radio Scripts Newspaper/Magazine Ads Campaigns Remodeler Value of Dealer Win a Kitchen Other PR Marketing and Advertising Resource Center Mbcimasterplanner.com

7. Fall Promotions Decora – 10% off Orders Sept 13 - Oct 24 *Results: +91.6% Omega – 10% off Orders Sept 6,3,20 -Oct 20,27,Nov 3 *Results: +11.6% SDK – 10% off Orders Sept 13-Oct 24 Select Dealers ONLY *Results: +19.6% * increase in daily order rate (compared to 4 weeks prior)

8. Fall/Winter Promotion Coming!! One MORE Promotion Coming to End the Year STAY TUNED!!!!

9. SDK Brand Update Discontinue Finishes –Effective 11/24/2010 Sable on Oak Crimson on Maple Heirloom Crimson on Maple –To Make Way for New Finishes in Feb 2011 Launch More Details in a later update

10. Dealer Locator / Mail Quantity House Cleaning Time!!! –Dealer Locator Listings –Launch Mail Quantities / Mailing Addresses OneTouch / My Partners / Dealer Locator –Name = DBA Name (name on storefront) –Locator Address = Showroom address Use Address Box 1 = Physical Address –Never a PO Box If Mail Address if different than above, “add location” –Mail address should also not be PO Box because launch mailings go out FedEx –Maintenance is needed if New Account is setup (to verify correct info loaded by system) Address or info for account changes (once loaded system does not maintain)

11. Sales Meeting Amateur Video Contest Get those video cameras rolling! Ideas for your video –MasterPartner Testimonials –A Day in the Life of a Sales Rep –Sales Lift Story (to be shared as a best practice) –Strategic Performance where you outlasted the competitor(s) –Special Event that should be shared as a Best Practice Videos can be fun, serious, or action packed! Must be suitable for PG-13 audience! Have fun with it!

12. Current Stats (since 8/25/10) Registered Users: 1521 New Users: 558 (registered by pass thru or direct login) User Orders: 14 Print Orders: 4 Continuous updates being made to site, as needed Reps, please contact Dawn if you encounter questions or find errors so they can be addressed 50% Off Promotion Extended until October 31, 2010 –Communication posted onto Marketing Center for each brand 2 – Decora Postcards – Orders for 100 and 300 cards 1 – Homecrest Postcard – Order for 1000 cards 1 – Omega Dynasty Four Page Basic Brochure – Order for 150 brochures 1 – Omega Dynasty Single Sheet – Order for 300 sheets

13. Contractor’s Choice…Color Chips Available Offered as a complete set (6 color chips per box) or can also be ordered individually Complete Color Block Set - $20 Individual Color Block Chips - $5/each Available to order through Customer Service off the Marketing Material Order Forms

14. Kitchen Craft 2010 Fall Launch

15. Matching Melamine Ends to Top Maple Finishes Toffee Tuscan Matching melamine end panels now standard in both Aurora and Integra product lines. Finishes with matching ends marked with “*” in spec book. Veneered ends with matching PVC edgebanding still remain an option for exposed end cabinet ends. Matching melamine product and the MMIE option will follow current standards and pricing set by other colors matched melamines on maple. (ie. Nat Maple and Cappuccino Maple)

16. 3 New Opaque Colors Opaque Black, Moonlight and Chamomile – Integra Only

17. New Opaque Colors Maple only - Styles with 5 pce doors and drawer fronts will have MDF center panels. Glazes not available. White and Nat Maple melamine interiors are available. Standard unit exterior will be white melamine. Optional veneer finished ends are available. Matching melamine is not available Touch-up kits available..

18. Wall Angular Redesign Wall Angular Units have been redesigned with an angle cut edge on the face of the gables. All Integra and Aurora brands. This results in several key benefits: 1) It allows the units door to align with the face of adjacent unit doors. 2) Eliminate need for previously required 5/8” filler between units 3) Eliminates the installation of the plastic door sweeps on the interior edges of the cabinet opening. (Dec 6 th, 2010)

19. Mullion Door Shelf Alignment Investigating a new adjustable shelf clip that will allow the shelves to properly align with the mullion on the door. Integra and Aurora Brands. (Dec 6 th, 2010)

20. New Door/Drawer Mending Method NewCurrent Eliminate the white brackets on the back of joined doors and drawer fronts by using the same metal dowel used on DISCOM’s.

21. Cappuccino and Espresso Finishes available on Cherry Species Aurora and Integra. Top 2 selling finishes available only on maple prior to this change. Finish Sharing /Additions

22. Add Mocha Glaze on Alabaster and Seashell – Integra only. Finish Sharing /Additions

23. Expanded Selection of Finishes on Napoli and Sapri – Integra Only Finish Sharing /Additions

24. Fall Launch Preview

31. Dynasty Modifications

33. Mouldings Extended Lengths easy Ref Chart A Cove & L Cove additions

34. Amy Stoll

35. Kitchen Craft Updates Per discussion at the KC update meetings, the team is working diligently to fine tune the credit process All KC credit memos to go to creditkc@kitchencraft.com Kitchen Craft rep global email address problem fixed Updates to dealer section of the KC website –Updated logo, forms, Product launch timeline: –Training for CS: 9/20 –Training for Reps: 10/4 –Training for Dealers: 10/12 & 10/13 –Mailing for CS & Reps: 10/4 –Mailing for Dealers: 10/6

36. Omega Updates Product launch timeline: –Training for CS: 9/2 –Training for Reps: 11/8 –Training for Dealers: 11/12 and 11/19 –Mailing for CS & Reps: 10/28 –Mailing for Dealers: 11/1 Omega Spiff ended 9/20/10: Payout by end of next week Dynasty order submitted by 10/20, will receive 11/22 delivery week. Dynasty order submitted by 11/17, will receive 12/20 delivery week.

37. Save the Date!!! 2011 Dealer Sales Meeting January 11 – 13, 2011 The Roosevelt - New Orleans 123 Baronne Street New Orleans, LA 70112

38. Q&A

39. Thank you for all your efforts!!!