1. I. The campaign II. The election

2. I. The campaign  -the campaign trail/the stump  -canvassing  -permanent campaign  -“megastates”  -“swing states”  -sound bites  -direct mail/e-mail campaigning  -micro-targeting

3.  -2012 presidential campaign: almost $6B 2012, including more than $1B on advertising (1992: $123M)  -Federal Election Campaign Act (1971) + Federal Campaign Acts 1974 & 1976  -Federal Election Commission  -soft money/hard money  -“issue” ads, party-building activities, “get out the vote” efforts, etc.  -matching funds

4.  -2002 Mc-Cain Feingold Act  -2010: Citizens United v. Federal Election Commission  -Super-PACs

6.  Stephen J. Wayne: “Presidential candidates typically overpromise and underinform to get elected.”

7.  II. The election

9.  Straight ticket  Coattails

10.  -electoral college (270/538 votes needed to win)  -winner-take-all system  -“get out the vote”/registration drives

11.  The Oath of Office

12.  Obama taking the Oath of Office (Jan 2013): http://www.youtube.com/watch?v=f4RzFiF3z78  A compilation of sound bites: “The real Mitt Romney”: http://www.youtube.com/watch?v=bxch-yi14BE http://www.youtube.com/watch?v=bxch-yi14BE (see also: http://www.youtube.com/watch?annotation_id=an notation_26662&feature=iv&src_vid=bxch- yi14BE&v=bQu2SVFF-cU) http://www.youtube.com/watch?annotation_id=an notation_26662&feature=iv&src_vid=bxch- yi14BE&v=bQu2SVFF-cU  Ten 2012 campaign ads: http://swampland.time.com/2012/12/04/top-10- politics-lists/slide/hes-got-it-right/