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PPT 2.02.021 Characteristics of Good and Poor Advertisements PPT 2.02.01.

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Presentation on theme: "PPT 2.02.021 Characteristics of Good and Poor Advertisements PPT 2.02.01."— Presentation transcript:

1 PPT 2.02.021 Characteristics of Good and Poor Advertisements PPT 2.02.01

2 PPT 2.02.022 Good Advertisements Appeal to customers based on their buying patterns Appeal to customers based on their buying patterns Advertise representative products and services Advertise representative products and services

3 PPT 2.02.023 Good Advertisements Give customers good value for money Give customers good value for money Include definite prices Include definite prices

4 PPT 2.02.024 Good Advertisements Describe benefits of purchases Describe benefits of purchases Suggest potential customers need product or service Suggest potential customers need product or service

5 PPT 2.02.025 Good Advertisements Encourage immediate action (buy now) Encourage immediate action (buy now) Keep advertisements simple and accurate Keep advertisements simple and accurate Develop recognizable format identified with your business Develop recognizable format identified with your business

6 PPT 2.02.026 Good Advertisements Make broadcast advertisements conversational Make broadcast advertisements conversational Devise a way to measure effectiveness of advertisement Devise a way to measure effectiveness of advertisement

7 PPT 2.02.027 Poor Advertisements Advertise products and services at the wrong season Advertise products and services at the wrong season Advertise non-representative products and services Advertise non-representative products and services Offer products that will not grow in area Offer products that will not grow in area

8 PPT 2.02.028 Poor Advertisements Use price ranges that mislead customers Use price ranges that mislead customers Do not explain the benefits of purchases Do not explain the benefits of purchases Do not suggest that potential customers need product or service Do not suggest that potential customers need product or service

9 PPT 2.02.029 Poor Advertisements Do not encourage immediate action Do not encourage immediate action Make advertisement complex, confusing, and inaccurate Make advertisement complex, confusing, and inaccurate Make a totally different style of advertisement each time Make a totally different style of advertisement each time

10 PPT 2.02.0210 Poor Advertisements Make broadcast advertisements formal and hard to understand Make broadcast advertisements formal and hard to understand Make no effort to measure effectiveness Make no effort to measure effectiveness

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