1. Shannon Fera Period 4

2.  Marketing function- that identifies products and their source and differentiates them from all other products.  No. 31 Hair and Beauty believes that reputation of the business is vital to its success. When customers leave the salon they are a walking advert for the company and the discussions they have with their friends is an important part of marketing the business.  As such, there are no formal marketing methods used. The marketing mix is important in terms of having the right product, the right price, being in the right position, having the right people and the right process is obviously important and these are constantly monitored through the observations made by the staff and the feedback they get from customers.

3.  Because No. 31 Hair and Beauty depends greatly on customer feed back they use the surveys that are routinely taken to identify the strengths and weakness of the company to maintain attractiveness in a business market and understand its evolving opportunities.

4.  The company owner Jilly believes that the business is situated in the middle of the market.  It appeals to a wide range of different market segments without focusing specifically on any one.  Its prices are considered reasonable and the décor and atmosphere are modern without being too 'trendy'.  The salon is in the 'Good Salon Guide' but interestingly, Jilly was not keen on gaining a '5 star rating' because it might give the impression that the salon was expensive and exclusive and might 'scare people off'.

5.  No. 31 uses many ways to stimulate the market. They work very closely on new product development, they have a very popular hair products line called “bed head” that appeals to customers with bright colors that would grab your attention over a plain hair product. Also by diversification they work with all types of people from different cultures they also make products suitable for all kinds of hair types. They brand all their products because they think of them as one of a kind and keep them at the top the market.

6.  I strongly believe that their marketing objectives are good specifically for their business. They are succeeding very well with the guidelines they use today. They keep their customers number one and let them make up much of their marketing objectives.

7.  No. 31 hair and beauty is basically aiming at the age aspect of women and men, their income level because they make it affordable to all income levels. Ethic groups because they can work with all different type of people and different hair textures. And Social class. They do a lot of advertising and have social groups to talk about their visit at the salon.

8.  No. 31 hair and beauty operates in the Highly competitive area. Mostly because beauty care is a very competitive business. The quality of their service is what’s most important and prices so it makes it very competitive.

9.  According to the new Packaged Facts report, Hair Care Products in the U.S., the total hair care market is expected to grow at a CAGR of 2.4% through 2010 reaching $8.5 billion. Conditioner, gels and mousses, and interestingly, hair spray, which may have finally lost its historical baggage, are expected to lead the charge.  Driving this fragmented market is the blurring of prestige and mass. Increasingly, higher-end products, such as organic, salon or professional-influenced, and cosmeceutical brands are found in a wider range of channels - all with higher premium pricing for smaller volume products. The simple benefit for manufacturers, retailers, and the marketplace is in selling prestige-style smaller volume products at higher prices, allowing higher profits margins for all.