1. Helmet Wearing - Why Awareness Raising must continue By Christa Weichert

2. Laos:01 January 2007 Vientiane & some provinces Vietnam15 Dec 2007 nationwide CambodiaJanuary 2009 nationwide Helmet Law Enforcement

3. Regular police checks on main roads

4. Helmet Surveys

5. Take a closer look!

6. The Reality Incorrect wearing is rampant!

7. The Reality Avoiding a fine!

8. Observational Study

10. Surveys Drivers Surveyed HW Rate Drivers Incorrect Wearing Sept 200633234%6% May 200836076%79% Source: HIB Helmet Surveys 2006 & 2008

11. No Enforcement What would happen if enforcement stops? ??? 34% 76%

12. Motorcyclists need to be convinced that a helmet can save their live >if the chinstrap is tightly closed >if the helmet meets acknowledged standards >if the crash happens at a reasonably low speed Must understand their vulnerabilityTransformation

13. Increasing number of motorcycles in rural areas Increasing number of fatal RTA involving motorcycles > young riders without helmets >high speed, alcohol >no lights Motorcycle – Truck collisions Shifting Picture

14. Motorcycle Truck Crash on Road 9

15. What about Children?

16. Most children’s helmet are of dangerously bad quality >no foam shell >very thin foam shell >bucket plastic shell >but attractive colours Only limited selection available Helmet weight limited to 460g (MIROS) Children’s Helmet

17. No standards included in the Lao helmet law Many helmets of low quality are on the market >Bucket plastic helmet >Helmets without foam shell >Helmets with thin or soft foam shell Helmet Standards

18. Bad quality Helmets

19. Accept the standard of the country of origin Stop bad helmets from coming into the country Develop own standards Helmet Standards

20. Education & Encouragement Helmets are cool!

21. Children & their parents Young motorcyclists Passengers Rural areas > more traditional approach e.g. Mor Lam Helmet shops >sale of quality helmets Target Groups

22. Campaigns must be more targeted >Young passengers >Children >Parents Nationwide campaigns High frequency Education & Encouragement

23. Follow the Malaysian model Media must make advertising time available for RS in all programs Education & Encouragement

24. Enforcement must continue Roving teams > motorcyclists must be aware that they can be caught anywhere - anytime Nationwide Training is needed Enforcement

25. Motorcyclists must reach the stage then they feel naked without a helmet on their head Remember Changing behaviour takes time Goal

26. Thank you very much