1. 1 Meet the Blog & Feed Search Engines Robyn DeuPree Director Product Management, Bloglines & Ask.com August 2006 | SES San Jose, CA

2. 2 Blog & Feed Search Launched June 1, 2006 Available on Ask.com & Bloglines High Quality Content Better Relevance Intuitive Tools & Features

3. 3 Ask.com BLOG & FEED Search  High Quality Content  Freshest Index: find articles in under 5 min. after posting  Robust Index: goes back to 2001, 4-6M per day  Superior Relevance:  Unique combination of Ask.com ExpertRank & Bloglines community filtered data  3 distinct flavors: sort by date, relevance & popularity  Search for posts or feeds  Filter options: subscription & date thresholds, restrict to Blog only, News only or Mixed content  Product offered in 9 languages, engine supports 20.

4. 4 Ask.com Blog & Feed Search features Ask.com Features  Binoculars driven feed preview  Openness: on Ask.com subscribe to feeds on Bloglines, Newsgator, Google; post / clip to Bloglines, Newsvine, Digg, De.li.ci.ous  Subscribe to a search Bloglines Features  Inline full article preview – includes video and audio players  Personalized search  Search ‘only my Bloglines feeds’ or ‘exclude my feeds’  Save my search for future article matches  Related People / Author Search: separation of articles BY person (authored) & ABOUT person  Mobile friendly

5. 5 Search Results Page

6. 6 Binoculars Feed Preview

7. 7 Subscribe To Feed

8. 8 Feed Search Example Query: Search Engine Strategies SES blog Feed is top Match Related fresh Blog posts Related fresh News

9. 9 Feed Preview Inline: top posts from feed

10. 10 Article/Post Preview Inline – Video case (feature available only on Bloglines) http://rho.bloglines.com/search?q=Youtube+England+Hungary&ql=en&s=r&pop=l&news=n Articles Can be Expanded Inline for full Summaries England vs. Hungary Watch the Goal

11. 11 Article / Post Search Reply Page Blog Post Results Relevance Sort Options & Filters Matching News results

12. 12 Relevance Filters Sort by feed popularity Filter by content type: Blog, News, Mixed

13. 13 People Search: Posts Authored BY & About Posts Authored BY “John Battelle” Posts ABOUT “John Battelle”

14. 14 Summary  Blog & Feed search on Ask.com & Bloglines  High Quality Content & Relevance:  Feed & Article searches  Deep and robust index from 2001, growing 4-6M per day  Extremely fresh: find articles within 5 minutes of being posted  Unique combination of ExpertRank and Bloglines community filtered data  3 flavors of relevance, many more filtering levers  Differentiating Features:  Openness: subscribe with many readers, post to many sites  Inline feed & article preview  Related People / Author search: articles BY and ABOUT person  Personalized search: search only my Bloglines feeds or exclude my feeds  Search subscriptions