1. The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

2. TITLE 1 st Paragraph Article Content Closing Paragraph MANA 3325 T-Th. Professor Thurburn Marketing

3. How to Create a BLOG Article Title – 1.Maximum of 70 characters including spaces and punctuation 2.MUST have one Specific Search Term… such as Dallas Immigration Attorney MANA 3325 T-Th. Professor Thurburn Marketing

4. How to Create a BLOG Article 1st Paragraph – 1.Maximum of 160 characters including spaces and punctuation 2.must ALWAYS be BOLD 3.MUST HAVE the Specific Search Term included. 4.the Primary Search Term as MUST BE a LINK to another website for more information. MANA 3325 T-Th. Professor Thurburn Marketing

5. How to Create a BLOG Article Body of Article: 1.Should be 250 to 350 words. 2.About 4 paragraphs with 6-10 lines per paragraph. 3.If over 500-600 words break into 2 parts. 4.Call to Action MANA 3325 T-Th. Professor Thurburn Marketing

6. How to Create a BLOG Article Last Paragraph 1.MUST include the Specific Search Term, and 2.Specific Search Term MUST be a link. 3.General Info and, 4.Contact Info MANA 3325 T-Th. Professor Thurburn Marketing

7. What are Calls to Action? 1.Buy Now! 2.Call Now! 3.Sign Up Now! MANA 3325 T-Th. Professor Thurburn Marketing

8. What Motivates an Action? 1.Sense of Urgency: Limited Time 2.Limited Access: Competitive Advantage 3.Special Treatment: Self Esteem MANA 3325 T-Th. Professor Thurburn Marketing

9. So… what will it take to get on Page 1 of Google? MANA 3325 T-Th. Professor Thurburn Marketing

10. How much ‘ballast’ does it take to support a visible presence? MANA 3325 T-Th. Professor Thurburn Marketing

11. How big is your pond? MANA 3325 T-Th. Professor Thurburn Marketing

12. Easy Harder Harder Yet Dang Near Impossible Ponder Texas Chiropractor – 1-2 Articles Plano Chiropractor – 5-20 Articles Dallas Chiropractor – 15-50 Articles Chiropractor – 100+ Articles 1-8 weeks 3-6 months 5-12 months 1-3 years MANA 3325 T-Th. Professor Thurburn Marketing

13. How High Do You Want To Go? How Much Weight Do You Carry? MANA 3325 T-Th. Professor Thurburn Marketing

14. How Soon Do You Want To Be On Page 1? __ 12 __ 6 __ 3 __ 1 Months? Weeks? Days? Hours? MANA 3325 T-Th. Professor Thurburn Marketing

15. How Soon Do You Want To Be On Page 1? __ 12 __ 6 __ 3 __ 1 Months? Weeks? Days? Hours? Almost Anything is Possible… for the right price. MANA 3325 T-Th. Professor Thurburn Marketing

16. $$ Cost Credibility Green Sheet Dallas Morning News D Magazine Texas Magazine Southern Living The Economist We place credibility on an Advertisement based on the media platform where they see it. MANA 3325 T-Th. Professor Thurburn Marketing

17. $$ Cost Credibility PR=0 PR=2 PR=4 PR=6 PR=8 PR=10 Google’s Ranking of Credibility and/or Importance of a Website or a Message MANA 3325 T-Th. Professor Thurburn Marketing

18. $$ Cost Credibility PR=0 PR=2 PR=4 PR=6 PR=8 PR=10 Page Rank is Logrthimic MANA 3325 T-Th. Professor Thurburn Marketing

19. Use Tools / Services that Increase Page Rank MANA 3325 T-Th. Professor Thurburn Marketing Social Sites E-zines Directory Listings Fee Based Services