1. TRAINING SESSION 7 Wednesday, November 14 Flash Ads - Cal/Odona

2. Flash Ads Ads that are created in flash. Normally these are animated..fla – Source file (e.g. “Beyblade.Box.fla”) o Like a Word document, changes can be made with a.fla file o DO NOT provide to clients unless they’ve paid for it.swf – File to provide (e.g. “Beyblade.Box.swf”) o Like a PDF document, changes cannot be made with a.swf

3. Process To Create Flash Ads Ideally, when client feedback is received for the site mock up, designs of the ad concepts can begin Once the ad concepts are signed off, the ad build in flash starts There could be 1 designer for the first part and another for the second.

4. Flash Ads For Review To send the ads for review: o Grab all files from the designer and copy to the Shared drive o Ask Andrew to put the ads on a page. Provide him with the folder information and exact name of ads o Andrew will send you a url; send this around for review

5. Helios Helios is the system used by Ad Operations to traffick online ads Communication on details of ads is through Fogbugz – Start and End dates, urls, ad creative, etc. Types of ad files to upload to Fogbugz o Static ads – jpgs o Animated – swfs, gifs, or eyeReturn code/tags

6. Ad Tag And CT Codes Ads will run through Helios only if there are ad tags on the site Helios can track clicks only if there are ad tags on the site Basic ad types run through Helios – Leaderboards, box ads, certain badges Any ads not running through Helios will need to be hard- coded o Ask for a “Click-thru (CT) link” on Fogbugz o Send the ad and the CT link to the site producer with the start and end dates

7. EyeReturn Third party vendor who provides ad tags (code) Corus uses them for very customized ads, catfish ads, vokens/over the page (OTP), expandables To get code: o Ideally a week before launch, send this information to Kevin Williams – swf and fla files, url, flight period, total impressions, where the ads run o Include Cal on the emails

8. EyeReturn When you get the code (it will be an attached file) o Save to the Shared drive o Send to Ad Ops via Fogbugz

9. Tracking Clicks should be tracked with each ad o E.g. “For the Beyblade leaderboard, there were 323 clicks” More customized ones e.g. video are usually tracked through eyeReturn