1. Selling & Deploying Windows 8 Apps. Nick Hodge Professional Geek, Microsoft Australia DEV223

4. The Most Significant Developer Opportunity. Ever.

5. We are reimagining our partnership

6. Windows 8 style app, displayed on Start Spotlight, Recommend, Browse/Filter, Search IE10 & Deep links Designed for Discovery Global reach: 200+ markets, 100+ languages Enterprise distribution Unprecedented reach Free, paid, in-app, trials 3rd party in-app and advertising support Flexible business models Key documents published WACK, track progress, actionable feedback Transparent terms Developers control pricing Up to 80% revenue share Best economics

7. Discovery

11. Reach

12. As of March 2012, IDC 690+M Windows 345M Android 196M iOS 32M Mac

14. 100+ languages Store & Apps in: 200+ markets Buy from: 70+ markets ( including top 40 by GDP) Local pricing & settlement:

15. Revenue Sharing Starts at 70% for new apps Jumps to 80% once your app makes US$25,000

17. Business Models

18. Existing relationship Subscriptions Consumable purchases Use Your Existing Commerce Use our ad system Bring your own Ad Supported Time limited trials Feature differentiated trials One time Purchase Persistent purchases Expiring purchases Purchases over time

19. 70x downloads 10% conversion 10x revenue Windows Phone Developer blog, March 2011

20. Time limited Feature differentiated

21. Time-based trials /* No code*/

22. Trial Conversion

23. Simulating licensing & product options WindowsStoreProxy.xml

24. In-App Purchase // can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) { //lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) { // purchase currentApp.requestProductPurchaseAsync("product1").then( enableProduct1 ); } });

25. Microsoft Advertisement Your own

26. www.windowsadvertising.com Keep Users EngagedMonetize Your AppQuickly Enable AdsMonetize Your App

27. Activate Live AdsDownload Ad SDK Publish App to Store www.windowsadvertising.com

28. Transparent Terms

33. dev god #1 Patrick Klug

34. dev god #2 Garry Holden

35. Deploying Windows 8 Apps. David Tesar Technical Evangelist, Microsoft Corp