2. Paul Pickett VP of Franchise Development

7.  284 Operating Units and 6 Additional “Coming Soon”  15% - Multiple Stores - 41/284  2012 Average Unit Volume: $475,000  2013 Average Unit Volume Trending at Over $525,000  2012 Owner’s Cash Flow: $61,000  2013 Owner’s Cash Flow: Estimated at Over $75,000  2013 - #16 in FBR Satisfaction Survey  Start Up Costs: $96,997 - $165,295  Closure Rates: 2010 - 2%, 2011 - 1.5%, 2012 -.7%

8.  Pipeline Catalyst via Process Peak  Step 1 – Application and Motivation Call - Financing Conversation  Step 2 – Validation: Store Visits, FSO Calls and FBR Survey  Step 3 – FDD Disclosure  Step 4 – FDD Discussion, Business Plan Example Access & Financing Tools  Step 5 – Business Plan Text Review and DISC Profile  Step 6 – “Join the Flock” Day

12.  Bird Feeding Hobby Enthusiast  $200,000 Minimum Net Worth  $25,000-$35,000 Liquid Assets  Previous Experience with the WBU Brand  Lifestyle Is As important As ROI

13. 1 (3% each) 6 (18%)

14. 1 (3% each) 7 (21%) 2 (6% )

15. 1 (1.25% each) 8 (12%) 2 (3% )

16.  Existing Franchisee Referral Program  No Portals Other Than FBR Pay-Per-Click  2012 Small Birding Magazine Effort  Tried Google Pay-Per-Click in 2011 and 2012  Small Budget, 25-30K, Including FBR Survey Costs and Process Peak Hosting Costs  Just Completed Targeted Marketing Strategy, 5800 Contacts in Target Markets, Met Hobby and Financial Requirements  Working Closely with Fishman PR

17.  “Franchise Development is No Longer a Numbers Game” - Bob Gappa  We Have a Strong Process - Could Always Be Improved  We Need More Leads From Target Markets  Growth from Within