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Published byBonnie Sims Modified over 9 years ago
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Blackpool Town Centre Business Improvement District Progress Report May - October
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INTRODUCTION Aim - To inform Policy, Overview & Scrutiny Committee on the progress of Blackpool BID Ltd Aim - To inform Policy, Overview & Scrutiny Committee on the progress of Blackpool BID Ltd Review of existing operation & findings Review of existing operation & findings Re-focusing the BID’s modus operandi Re-focusing the BID’s modus operandi Successes & Challenges Successes & Challenges Future of the BID & Town Centre Management Future of the BID & Town Centre Management Summary Summary
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Review of Company & Role Annual operating budget of <£300k Annual operating budget of <£300k Business Plan of over 60 objectives & actions Business Plan of over 60 objectives & actions Over 40 Key Performance Measures some of which have no method of ongoing monitoring Over 40 Key Performance Measures some of which have no method of ongoing monitoring No overall budget ‘ownership’ by key staff No overall budget ‘ownership’ by key staff Disengagement and poor communications with business, Council and other partners Disengagement and poor communications with business, Council and other partners Little or no ‘partnership’ working at strategic or ‘higher’ level Little or no ‘partnership’ working at strategic or ‘higher’ level No baseline assessment and no Service Level Agreements Council No baseline assessment and no Service Level Agreements Council
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Review of Company & Role Focus on festivals and events Focus on festivals and events Poor understanding of what the BID and its function Poor understanding of what the BID and its functionBUT Well motivated staff Well motivated staff Enthusiastic Enthusiastic Professional attitude Professional attitude Realisation that there is a need for change Realisation that there is a need for change
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Review of Company & Role BID COMPANY + POOR TRADING CONDITIONS – THAN ADEQUATE BUDGET – ENGAGEMENT THAN NEEDED – NO CLEAR BOUNDARIES OF OPERATION ÷BOARD= UNCERTAIN FUTURE FOR A POTENTIALLY UNPRODUCTIVE ORGANISATION
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MODUS OPERANDI Focus onSupporting business Focus onSupporting business Appearance of town centre Increasing footfall Building business awareness & confidence in both BID & town centre Identifying the existing and future challenges for the town centre Inclusive approach to tackling issues Setting and delivering a budget
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CRIME & GRIME Liaison visits to businesses Liaison visits to businesses Growth of Crime initiatives Growth of Crime initiatives Joint working Joint working Empty premises initiative Empty premises initiative Intelligence Intelligence Re-focus on grime - SLA Re-focus on grime - SLA
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CRIME & GRIME Graffiti & flyposting removal and clean up/repainting Graffiti & flyposting removal and clean up/repainting Defect reporting Defect reporting Pressure washing ‘grot spots’ Pressure washing ‘grot spots’ Planters & bedded areas Planters & bedded areas Fingerpost audit Fingerpost audit Removal of sharps Removal of sharps
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MARKETING & PROMOTIONS Promotions – Link to key retail trading periods Promotions – Link to key retail trading periods Promotions – Link to major events and seasonal footfall Promotions – Link to major events and seasonal footfall Pocket Guide Pocket Guide Retail Revival Retail Revival Blackpool – The town centre experience Blackpool – The town centre experience New customer focused website New customer focused website
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BUSINESS SUPPORT Monitoring town centre health and vitality/viability Monitoring town centre health and vitality/viability Mystery shopper Mystery shopper Business Hotline Business Hotline Links to Blackpool Unlimited & greater business support Links to Blackpool Unlimited & greater business support
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COMMUNICATION Street Association meetings Street Association meetings Newsletter Newsletter Monday Morning Mail - ‘Eblast’ commencing Jan 09 Monday Morning Mail - ‘Eblast’ commencing Jan 09 BID Open Meetings – Mar 09 BID Open Meetings – Mar 09 Evening Economy Forum Evening Economy Forum Major Retailers Forum Major Retailers Forum Links to BBLG Links to BBLG
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PLANNING FOR FUTURE
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IN SUMMARY Major challenges to over come and develop more robust multi-layer relationships Major challenges to over come and develop more robust multi-layer relationships Re-focus of priorities – Crime & Grime, Marketing & Promotions, Business Support & Communications Re-focus of priorities – Crime & Grime, Marketing & Promotions, Business Support & Communications Review ongoing business plan Review ongoing business plan Ensure sustainability of BID/Town Centre Management Ensure sustainability of BID/Town Centre Management
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QUESTIONS
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