1. Preventing Obesity: Regional Delivery, Going Further Faster Dr Rashmi Shukla Regional Director of Public Health/ Medical Director Department of Health/NHS West Midlands

2. Department of Health West Midlands (1) DH representatives in the West Midlands; Co-located with Government Office for the West Midlands; Work in partnership with other government teams in the region, the Strategic Health Authority, NHS, local authorities and regional agencies to reduce health inequalities and improve the health and well-being of the region; Lead on health and social care aspects of Local Area Agreements.

3. Department of Health West Midlands (2) Regional Health and Wellbeing Strategy http://www.wmra.gov.uk/uploadfiles/file/WMRA_Health&WellBeing. pdf http://www.wmra.gov.uk/uploadfiles/file/WMRA_Health&WellBeing. pdf First Partnership Health Strategy for the West Midlands –Main focus on the wider determinants of health Obesity a major priority; –For all organisations and groups with a role to play in improving the health and wellbeing of the population and reducing inequalities; –Part of a suite of regional strategies; –Reflects and builds upon national and regional policies for improving health and reducing inequalities; –Informed by Local Area Agreements.

4. The Challenge Need to ensure the prevention and management of obesity is a priority at strategic and delivery levels across many areas and sectors –Requires shared effort across a number of areas; –National and local government; –The NHS and Local Authorities; –Individuals and Communities; –Voluntary Sector; –Businesses, Retailers and Workplaces; –Advertising and media.

5. Multiple Factors Planning and design Safety and safe places Environment Education Transport/travel Diet Exercise and activity Play Social marketing Industry Sport……….

6. Preventing Obesity: Regional Delivery, Going Further Faster Clive Wilkinson Director of Children & Learners Department for Children, Schools & Families Government Office West Midlands

7. Department for Children, Schools and Families (DCSF) - Children and Learners Group Face of DCSF in the region; Provide strategic leadership for improving outcomes for children and young people (“Every Child Matters”); Support and challenge LAs to enable strategic change and improved partnership working; Work closely with key children's services improvement partners, including DHWM, Strategic Health Authority, the Care Services Improvement Partnership, the Training and Development Agency, Ofsted, Youth Parliament etc.

8. Children and Learners Child obesity a priority for the DCL: –Priorities conversations; –Children and Young People’s Plans; –LAAs; –Joint Improvement Support Plans; –Regional Improvement and Efficiency Partnership.

9. Summary Obesity is not just a health issue; The consequences of obesity burdens society as a whole; It must be tackled through drivers, levers and major key players outside the NHS; Need broad approaches undertaken in a range of settings by co- ordinated action in partnership; Tackling obesity is a complex long term goal; This conference reinforces the challenges as well as illustrating progress to date in the region; The event is not an end in itself but an impetus for further collaborative action.