1. SURVIVING IN THE NEW DIGITAL ECOSYSTEM Lee Rainie – Director Pew Internet Project DC – Special Librarians January 22, 2008

2. New Digital Ecosystem January 22, 20082 Seven hallmarks of the new digital ecosystem

3. New Digital Ecosystem January 22, 20083 Hallmark 1 Media and gadgets are ubiquitous parts of everyday life

4. New Digital Ecosystem January 22, 20084 Home media ecology - 1975 Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

5. New Digital Ecosystem January 22, 20085 Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTV Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stations camcorder/cameraPDA/Palmgame console game console paper non-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

6. New Digital Ecosystem January 22, 20086 Hallmark 2 The internet, especially broadband connectivity, is at the center of the revolution

7. New Digital Ecosystem January 22, 20087 Internet and broadband adoption 1995-2007

8. New Digital Ecosystem January 22, 20088 Hallmark 3 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.

9. New Digital Ecosystem January 22, 20089 Wireless connectivity 2004-2007 (% of internet users)

10. New Digital Ecosystem January 22, 200810 Mobile devices – college student ownership 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry ---- 77% of college students play games online

11. New Digital Ecosystem January 22, 200811 Hallmark 4 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

12. New Digital Ecosystem January 22, 200812 55% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 20% of online adults have such profiles Content creation

13. New Digital Ecosystem January 22, 200813 SNS Profiles: Dashboards for social life

14. New Digital Ecosystem January 22, 200814 51% of young adult internet users have uploaded photos to the internet ---- 37% of all users have done this Content creation

15. New Digital Ecosystem January 22, 200815 39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---- 22% of online adults have done this Content creation

16. New Digital Ecosystem January 22, 200816 33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---- 13% of online adults do this Content creation

17. New Digital Ecosystem January 22, 200817 33% of college students keep blogs and regularly post ---- 12% of online adults have a blog Content creation

18. New Digital Ecosystem January 22, 200818 27% of online teens report keeping their own personal webpage ---- 14% of online adults have their own page Content creation

19. New Digital Ecosystem January 22, 200819 Content creation 26% say they remix content they find online into their own artistic creations ---- 9% of online adults have done this

20. New Digital Ecosystem January 22, 200820 19% of online young adults have created an avatar that interacts with others online ---- 9% of all adult internet users have done this Content creation

21. New Digital Ecosystem January 22, 200821 15% of young adult internet users have uploaded videos to the web ---- 8% of all adult internet users have done this Content creation

22. New Digital Ecosystem January 22, 200822 Hallmark 5 All those content creators have an audience.

23. New Digital Ecosystem January 22, 200823 55% of young adult internet users use video-sharing sites --- 33% of all adults go to such sites Accessing new information content

24. New Digital Ecosystem January 22, 200824 54% of college students have read blogs --- 36% of all adults do that Accessing new information content

25. New Digital Ecosystem January 22, 200825 44% of young adult internet users seek information at Wikipedia sites --- 36% of all adults use them Accessing new information content

26. New Digital Ecosystem January 22, 200826 14% of young internet users download podcasts --- 12% of all adults do Accessing new information content

27. New Digital Ecosystem January 22, 200827 Hallmark 6 Many are sharing what they know and what they feel online and that is building conversations and communities

28. New Digital Ecosystem January 22, 200828 37% of young adult internet users have rated a person, product, or service online --- 32% of all adults have done so Information sharing and evaluation

29. New Digital Ecosystem January 22, 200829 34% of online young adults have tagged online content --- 28% of all adults have done that Information sharing and evaluation

30. New Digital Ecosystem January 22, 200830 25% of younger internet users have commented on videos They also post comments on blogs and photos --- 13% of all adults have commented on videos Information sharing and evaluation

31. New Digital Ecosystem January 22, 200831 Hallmark 7 Online Americans are customizing their online experiences thanks to Web 2.0 tools

32. New Digital Ecosystem January 22, 200832 ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs Information customization

33. New Digital Ecosystem January 22, 200833 ~ A quarter to a third of younger internet users get RSS feeds Information customization

34. New Digital Ecosystem January 22, 200834 Hallmark 8 Everything is going to change in the coming years

35. New Digital Ecosystem January 22, 200835 The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law –Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

36. New Digital Ecosystem January 22, 200836 Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Home media ecology – future

37. New Digital Ecosystem January 22, 200837 Home media ecology – future Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link

38. New Digital Ecosystem January 22, 200838 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500