1. Connecting to Social Media for Business Growth Saul Hafenbredl | @Saulamander C. Blohm & Associates, Inc. | @CBlohmAssoc #EDVentures14 | @EdIndustryAssoc | @Saulamander 1

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4. Our Time Together #EDVentures14 | @EdIndustryAssoc | @Saulamander Objectives Presentation Application Implementation LUNCH 4

5. Objectives #EDVentures14 | @EdIndustryAssoc | @Saulamander Identify AudienceSelect Media Establish Account(s)Engage Audience 5

6. The Big Three #EDVentures14 | @EdIndustryAssoc | @Saulamander 6

7. Best For: B2C Ideal Length: Less than 40 characters Post Types: Images, questions, links Timing: Evenings and mornings 7

8. #EDVentures14 | @EdIndustryAssoc | @Saulamander Facebook Best Practices 1. Keep links outside of post copy 2. Use short, pithy titles 3. Share photos on timeline before adding to albums 8

9. #EDVentures14 | @EdIndustryAssoc | @Saulamander Best For: B2B; authority Ideal Length: Between 16 and 25 words Post Types: Status, link, image, video link Timing: Mornings, lunch hour (local time) 9

10. #EDVentures14 | @EdIndustryAssoc | @Saulamander LinkedIn Best Practices 1. Emphasize one post each week 2. Remember to share in groups 3. Share with your own professional network 10

11. #EDVentures14 | @EdIndustryAssoc | @Saulamander Best For: B2B and B2C Ideal Length: 120 characters, 130 max Post Types: Status, link, photo, video Timing: Midday 11

12. #EDVentures14 | @EdIndustryAssoc | @Saulamander Twitter Best Practices 1. Brevity is most important here 2. Know the difference between replies, mentions 3. Add links in the middle of tweets 12

13. #EDVentures14 | @EdIndustryAssoc | @Saulamander Working Session 13

14. Identify Your Audience #EDVentures14 | @EdIndustryAssoc | @Saulamander Principals Superintendents CIOs Tech Specialists Teachers School Board Members CTOs Parents Counselors Students Curriculum Coordinators LibrariansMedia Specialists 14

15. Choose Your Channel #EDVentures14 | @EdIndustryAssoc | @Saulamander 15

16. Get Started #EDVentures14 | @EdIndustryAssoc | @Saulamander 1. Create Your Account 2. Complete Your Profile 16

17. Developing Content #EDVentures14 | @EdIndustryAssoc | @Saulamander 17

18. #EDVentures14 | @EdIndustryAssoc | @Saulamander Social Management 18

19. In Closing… Saul Hafenbredl | @Saulamander | saul@cblohm.com C. Blohm & Associates, Inc. | @CBlohmAssoc |www.cblohm.com #EDVentures14 | @EdIndustryAssoc | @Saulamander AudienceVoiceEngagement Other topics: goal-setting, measurement, leads, revenue 19