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Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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Introduction Since the introduction of Impact Drivers in 1988, performance (speed and torque) has drastically increased Impact Drivers are NOW the TOOL of Choice for ALL Tradesmen Impact Drivers are now replacing AC Tools Torque (inches pounds) 18V 14.4V 12V 9.6V 5007501,0001,2501,500 2X’s more torque since they began in ’88! Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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Users’ Pains The Explosion of Impact Drivers have created a HUGE Driver Bit Problem FACT- Technology in Driver Bits are Lagging the Advancement of the Cordless Tools! PROBLEMS are...... and the Results – Poor Performing Driver Bits for Pro Users Impact Drivers are Destroying Driver Bits Driver Bits are Breaking Bits are deforming rapidly Torque and Speed place added force, “caming-out” or stripping, the screw and the bit Bits Manufacturers’ Race for price and piece count in sets enticed dealers purchasing behavior Not addressing the increase in Cordless performance (Users’ pain) Corners are being cut, and QC and Fitment are being sacrificed for price Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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Makita addresses the USERS Pain Patented Torsion Technology extends Bit Life Specially-formulated Steel from Japan called “Tara Steel” used for making Swords Accuracy Best-in-Class Fitment with Precision Machining Intense Quality Control processes Ultra Premium Driver Bits Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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USERS PAIN: Driver Bits are Breaking, Deforming and Failing SOLUTION - - Technology - –Patented Innovative Xtreme Torsion Technology Allows maximum flex without any run out (no wobble) PRO USER Solutions Xtreme Torsion Technology Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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Number of Screw driven until the bit breaks or deforms Best-in-Class! Standard Bit than Standard Bits! Results: Winner Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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LASTS 15X Longer PRO USER Benefits Standard Insert Bit with Standard Bit Holder Insert Bit with Standard Bit Holder Bit Holder with Standard Bit Insert Bit with Impact GOLD Bit Holder LASTS 10X Longer Torsion Magnetic Bit Holder has Real Benefits Extends the life of Regular Insert Bits and INCREASES Torsion Insert Bits Life by 500% w/ Torsion Technology Mag Bit holders Confidential Information. Property of Makita U.S.A., Inc.,
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Accuracy “Fitment” is Critical for minimizing “Cam-Out” –“Fitment” Fully engages the screw with equal contact on all surfaces resulting in precision fit (no gaps) minimizing “Cam-out” Is measured by pressing the bit into the screw head and measuring the movement side to side –“Caming-Out” destroys the bit & Screw often damages the material being fastened as the bit “Cams-out” Superior Manufacturing SOLUTION: “Precision and Accurate Machining” is CRITICAL “most important factor” in Premium Long Lasting Bits Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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Leading Innovation –Innovation Expands w/ Ultra Magnetic Bit Holders –Game Changer Bit Holders – targeted directly at PRO USERS Leading Technology Forget about having the screw fall off the bit! Ultra Magnetic Bit Holder Fast, One-Handed Operation Forget about the screw fall off the bit! Confidential Information. Property of Makita U.S.A., Inc., La Mirada, CA 90638
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Features & Benefits FeatureBenefit Torsion & Tatara SteelHigh strength and durability Bits are made from high strength Tatara Steel for Xtreme Torque applications, resulting in high strength and enhanced durability Precision FitEliminates “cam-out” and stripping Ultra Magnetic Bit Holder2X stronger magnet, made with neodymium magnets – the strongest type of permanent magnet made One handed loading Advantage for use with long screws, ability to toe screw without the screw falling off and bit ramming surface Exclusive Slide-n-Lock Bit Storage CaseSlides open, locks bits in case
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Superior Manufacturing No Clog Grip-it™ Nutsetter Ultra Magnetic Bit Holder 2Xs Stronger 15° Tilt Impact Socket Adapter Patented Torsion Technology Accuracy is FITMENT Product Summary Torsion Magnetic Bit Holder 5Xs Longer Life The Best Tatara Steel in the World
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