1. Project Presentation Fifteen – twenty minutes for each team Each member will participate in the presentation Develop presentation material.

2. Country study guidelines Research and analyze aspects of relevance to marketing a specific product in a target country Will be 20% of course grade Can discuss a country and advise that the country is not a suitable target Choose a product or service you choose to market internationally What is the target segment? What is your company’s risk tolerance? Is your company aggressive about international expansion? Discuss relevant aspects of the target country Market (segment size, wealth, other characteristics) Political and economic stability Relevant social characteristics Legal protection, barriers to entry, tariffs, etc. Competitive environment Infrastructure, distribution, available channels Conclusion Mode of entry, or no entry Magnitude of investment Presentations due (15-20 minutes) on September 9th 2

3. Midterm review Four essay 45 points total Allow about 1/2 hour each Answer book provided Paper dictionaries allowed Seven short answer Twelve multiple choice Topics covered in the mid-term Financial and cultural environments Political and legal environments Segmenting Marketing strategies and competitive advantages of a firm Market entry strategies Think about principles and situations we have discussed How would you apply the principles in similar situations? Recurring themes of Int’l Product Strategy are risks and opportunities

4. Midterm and reading for August 5th Midterm examination: Thursday 1 August Time 13:00-16:00 Room 732 Assignment for 5 August: Read Kodak articles (in reader) Top 20 US company in 1994 January 2012 bankruptcy (ran out of cash) What happened? Skim chapter 10