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Attitude. Definition Attitude is a behavior to show your feelings Process of feelings and behavior in a particular manner Persistence tendency to feel.

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Presentation on theme: "Attitude. Definition Attitude is a behavior to show your feelings Process of feelings and behavior in a particular manner Persistence tendency to feel."— Presentation transcript:

1 Attitude

2 Definition Attitude is a behavior to show your feelings Process of feelings and behavior in a particular manner Persistence tendency to feel and behave in a particular way towards some object

3 Components of Attitude Emotional Informational Behavioral

4 Types of Attitude Job satisfaction Job involvement Organizational commitment Job involvement depends on job satisfaction

5 Cognitive Dissonance Theory There is a linkage between attitude and behavior Importance to those elements which are creating dissonance (inconsistency) Influence Reward – automatically behavior gets positive

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