1. Social Media Going Viral Against HIV/STI s Marketing Campaign New York State Department of Health AIDs Institute

2. CAMPAIGN Facebook/Live Town Hall for World AIDS Day Facebook/Live Town Hall for World AIDS Day November 29, 2011 November 29, 2011 focused on young people focused on young people designed to encourage the use of social media against HIV and sexually transmitted diseases designed to encourage the use of social media against HIV and sexually transmitted diseases highlight the strong connection between adolescent alcohol/drug use and sexual risk behavior highlight the strong connection between adolescent alcohol/drug use and sexual risk behavior

3. Campaign deatails Distinguished Panelists Distinguished Panelists Dr. Donna Futterman, Director of the Adolescent AIDS Program at Montefiore Medical Center and Professor of Clinical Pediatrics at Albert Einstein College of Medicine in the Bronx Dr. Donna Futterman, Director of the Adolescent AIDS Program at Montefiore Medical Center and Professor of Clinical Pediatrics at Albert Einstein College of Medicine in the Bronx Marvelyn Brown, spokesperson for the "We are Greater Than AIDS" national campaign sponsored by the Kaiser Family Foundation and co-author of The Naked Truth: Young, Beautiful, and (HIV) Positive Marvelyn Brown, spokesperson for the "We are Greater Than AIDS" national campaign sponsored by the Kaiser Family Foundation and co-author of The Naked Truth: Young, Beautiful, and (HIV) Positive Dr. Jeffrey Reynolds, Executive Director of the Long Island Council on Alcoholism and Drug Dependence, Vice Chair of the NY State AIDS Advisory Council, and creator of "Too Good for Drugs," a substance abuse prevention program for students in grades K through 12 Dr. Jeffrey Reynolds, Executive Director of the Long Island Council on Alcoholism and Drug Dependence, Vice Chair of the NY State AIDS Advisory Council, and creator of "Too Good for Drugs," a substance abuse prevention program for students in grades K through 12 Answered questions by live audience members and those posted on Facebook and on the DOH site Answered questions by live audience members and those posted on Facebook and on the DOH site Young people were also offered the chance to record a short video answering the question "What Can I Do to Make a Difference?" Young people were also offered the chance to record a short video answering the question "What Can I Do to Make a Difference?"

4. Media Interactions Facebook Advertising Facebook Advertising Link from Facebook Link from Facebook Post questions online to the webcast to be answered Post questions online to the webcast to be answered Blogs about the campaign Blogs about the campaign

5. Questions asked Among the questions: Among the questions: "How can you tell if someone has HIV?” "How can you tell if someone has HIV?” "If both partners test negative, do they still have to use a condom?” "If both partners test negative, do they still have to use a condom?” "With an undetectable viral load, can someone still pass on the virus?” "With an undetectable viral load, can someone still pass on the virus?” "How did your family and community treat you when they found out you were positive?” "How did your family and community treat you when they found out you were positive?” "Why are so many young black women becoming infected?” "Why are so many young black women becoming infected?” "Why should you take the test if there is no cure?" "How can you drink and still keep yourself safe?" "Why should you take the test if there is no cure?" "How can you drink and still keep yourself safe?"

6. Campaign WEBCAST http://nyconferences.org/socialmedia/wad/webcast.c fmhttp://nyconferences.org/socialmedia/wad/webcast.c fmhttp://nyconferences.org/socialmedia/wad/webcast.c fmhttp://nyconferences.org/socialmedia/wad/webcast.c fm

7. Campaign snapshot http://www.youtube.com/watch?v=pNl3wClMBe8&f eature=player_embeddedhttp://www.youtube.com/watch?v=pNl3wClMBe8&f eature=player_embeddedhttp://www.youtube.com/watch?v=pNl3wClMBe8&f eature=player_embeddedhttp://www.youtube.com/watch?v=pNl3wClMBe8&f eature=player_embedded BlogBlog http://www.nyconferences.org/socialmedia/blog.cfmhttp://www.nyconferences.org/socialmedia/blog.cfmhttp://www.nyconferences.org/socialmedia/blog.cfm

8. References NewYork Conferences.org. 2012. Going Viral against HIV/AIDS. Retrieved from: http://nyconferences.org/socialmedia/index.cfmNewYork Conferences.org. 2012. Going Viral against HIV/AIDS. Retrieved from: http://nyconferences.org/socialmedia/index.cfm http://nyconferences.org/socialmedia/index.cfm

9. QUESTIONS ?