1. MODULE 4 ADVERTING Outline and Assignment for W-11 L-18 2013/5/6

2. DO YOU KNOW THERE ARE DIFFERENT WAYS OF SAYING IT? 2013/5/6

3. Outline for W-11 L-18 (May 6 th ) Where do we see Ads?Ten types of AdsAssignment 2013/5/6

4. Where do we see ads? Street transport vehicle Newspaper / magazines etc. 2013/5/6

5. 10 common types of Ads Remember the common types and examples of each type and then Prepare P36 Ex. 2, check On May 8 th or May 7 th 2013/5/6

6. Assignment Present your advertising proposal with PPT 1Target audience/consumer analysis Age, gender, income, reading/viewing habit … etc. 2Selected types of advertising Reasons 3Detailed advertising strategy for each selected type What to sell? Product, service or company? How to sell? Advertising methods/techniques A 3-week work. (U can choose one student to present it) 2013/5/6

7. Optional Assignment Shoot a TV commercial for your company, product or service. – < 3 minutes – English only – Original A 3-week project Shooting TV commercials or Present your advertising proposal Choose the one you want Warm tips 2013/5/6