1. mark a. greenfield Managing the Unmanageable web governance in higher education

2. markgr.com/ncsrmr11

3. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

4. True or False Most college web sites are bad?

5. xkcd.com University Website

7. How important is the Web for enrollment?

9. 92% Will be disappointed or take a college off their list if they do not find what they need

10. 24% Will REALLY take your school off their list because of a bad web experience

11. 65% Will become more interested because of a positive experience on your site

12. The web is now mission critical

13. mark a. greenfield Higher Education: the toughest gig in all the web

19. HiPPO HIghest Paid Person’s Opinion

24. The Tipping Point The web is now mission critical higher education is getting flattened

25. Flattened When the impact of the internet and globalization render and industry unrecognizable, and in many cases, obsolete

26. “Most institutions can no longer afford to be what they’ve become”

27. 44% believe that waste and mismanagement significantly factor into increasing college costs

28. We will need to become ruthlessly efficient

30. Moving Forward

31. Too often, campus leadership views the web as a cost center rather than as a strategic asset

33. Web Governance The authoritative administrative structures that set policy and standards for Web product management. It includes: The implementation of a Web Governance Framework The establishment of Web Policy The codification, implementation, and enforcement of Web Standards - Lisa Welchman

34. Web Governance Deciding who gets to decide

36. “There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

37. we do web committees all wrong

38. IT or Marketing

39. let there be web divisions

42. Policies, by definition, are enforced. There are consequences when policies are not followed.

43. True Web Governance Establishes authority and accountability

44. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts

45. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership

46. True Web Governance Establishes authority and accountability Defines the role of all campus units as it relates to the web and establishes how they will support web efforts Involves senior leadership Involves line management

47. Web Strategy The translation of organizational objectives and values into high-level management directives for the web - Lisa Welchman

48. Why do you have a website?

49. The web is first and foremost an enrollment tool

50. Web Strategy A successful Web Strategy achieves two results: 1.Guiding Principles ‐ describe how the organization will use the Web to support the organization’s core values and business objectives 2.Formalization of Authority – ensures that authority for Web Governance, Web Execution and Web Measurement are clearly articulated and properly resourced

51. Without Web Strategy

52. The web is thought of as a collection of micro-sites rather than a single entity. Academic departments and administrative units think they have their own sites rather than being part of a larger web presence.

53. The Entire Site Matters!

54. Usability suffers because visitors expect a unified web presence and instead find a site that is graphically diverse and difficult to navigate.

55. There are no articulated, measurable goals making it difficult to measure the ROI of web efforts.

56. With everyone doing their own thing, there are resource inefficiencies result in wasting time and money.

57. Institutional Strategy Web Strategy Content Strategy Social Media Strategy IT Strategy Communications Strategy

58. Web Execution The definition, coordination, and support of all the tactics required to produce and maintain a high-quality web presence.

59. Web Execution effective, efficient management of daily web operations.

60. Is your site sustainable?

61. The Web Is Not a Project

62. Web Measurement Measure both web metrics and business metrics

64. Concluding Thoughts

65. True Web Governance Establishes authority and accountability Defines the roll of all campus units as it relates to the web and establishes how they will support web efforts Provides the appropriate level of resources Involves senior leadership Involves line management Involves the entire campus Establishes Key Performance Indicators (KPI’s) Is not a one-off process

66. Web Governance Is Your Friend

67. Implementing a CMS without governance is like building a bridge to nowhere

68. Find the delicate balance between autonomy and accountability.

69. 2011: The Year of Web Governance (in Higher Education) #hewebgov

70. webgovernance.com Coming August 2011

71. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr