1. Clifton Heights Business Association Digital Wayfinding Signage May 20, 2014

2. Clifton Heights Digital Wayfinding Signage Digital Wayfinding Signage… What is it? 2 Fully interactive touch screen projection Utilizes Storefront As “Screen” Wayfinding Business Info – Menus, Hours, Coupons, Contact, etc. Event Calendar Weather Transit Schedule Updated real time off-site

3. Clifton Heights Digital Wayfinding Signage How does it work? 3

4. Clifton Heights Digital Wayfinding Signage Location? 4

5. Clifton Heights Digital Wayfinding Signage What is the budget? 5 3 46” Displays$25,245.00 - Interactive Touchfoil - Media Player & Software - High Resolution Projector - Install & Setup Content Development$7,000 - $9,000 TOTAL$32,245 - $34,245

6. The Clifton Heights / UC Joint Urban Renewal Plan (2001) specifically addresses the project as follows: -“Information kiosks are basically nonexistent. If the retail owners intend to attract prospective customers from outside the District, one or two information kiosks should be located at either ends of Calhoun or within the new park. These could be electronic or graphically designed maps” (Page 21) -Another recommendation of the Plan is to develop “ a system of graphic items, maps, pamphlets, calendars, etc., bearing the District logo and graphic conventions can provide free information to residents and visitors about the special resources of the District.” (Page 23) Clifton Heights Digital Wayfinding Signage Community Plan? 6

7. Clifton Heights Digital Wayfinding Signage Why is this project important? 7 90 retail businesses occupying 260,000 sf. Approximately 994 FTEs impacted (427 in Old Town, 146 in University Park, and 421 in USquare) Unprecedented use of digital advertising. Target market is smart phone users who are open to digital advertising. Provides a unique recruiting tool for business association membership. Complements newly installed vehicular wayfinding signage. With the opening of USquare, there are new visitors who may be making their first trip to Clifton Heights. This tool invites them to learn more about what the entire area has to offer and provide relevant up-to-date content.

8. Façade Improvement Program: -$350,000 of public funds invested at 50/50 match. -28 businesses participated. Gateway West: -$30,000 Gateway completed in Spring 2008. -Elements included lighting, signage, and landscaping. Classen Park: -$150,000 Gateway / Park revitalization. -Construction was complete in Winter 2010. Old Town Streetscape: -$1.4 million renovation completed on time and on budget. Clifton Heights Digital Wayfinding Signage CHBA / CHCURC Track Record 8

9. Clifton Heights Digital Wayfinding Signage Before & After – Façade Improvement Program 9

10. Clifton Heights Digital Wayfinding Signage Before & After – Gateway West BEFOREAFTER 10

11. Clifton Heights Digital Wayfinding Signage Classen Park 11 Improvements: Sidewalks Trees Benches Gateway Signage Lighting Landscaping Garbage Cans Game Boards

12. Clifton Heights Digital Wayfinding Signage Old Town Streetscape 12

13. ProjectAmountPrivatePublicUse of Funds Gateway West$30,000XLighting, signage, landscaping (complete). Facade Improvement Program $350,000XX Façade Improvements (28 completed – 100% Small Business involvement). Approx $1 mill private leverage. Classen Park$150,000X Gateway Park design and infrastructure improvements. 100% public benefit to 3 adjoining neighborhoods. West Clifton Streetscape $2,362,000X Hillside engineering, safety improvements, paving, and streetscape improvements. Old Town Streetscape $1,400,000X 3 phase streetscape (complete September 2012) 65 West$17,000,000X129-Unit Apartment Complex (open Fall 2011) Old St George$20,000,000XAdaptive Re-Use Boutique Hotel University Park Apts. $65,000,000XMixed Use Devlpt (open September 2005) Block 1$20,000,000XFuture Office Building USquare$78,000,000XXMixed-Use Devlpt (open March 2013) Clifton Heights Digital Wayfinding Signage Public / Private Leverage 13

14. Clifton Heights Digital Wayfinding Signage Letters of Support 14