2. Thierry D’hers Group Program Manager SQL Server Reporting Services BIN206

3. Thierry D’hers Group Program Manager SQL Server Reporting Services BIN206

4. RDBETLOLAPReportingRDB + DM + ETL + OLAP + ReportingDM

6. SQL Server 2008 R2 Report Builder 3.0 SQL Server 2008 Feature Pack Report Builder 2.0 SQL Server 2008 General Availability Authoring & Collaboration (Acquisition: 90 Degree) Office Integration (Acquisition: SoftArtisans) SQL Server 2005 Report Builder 1.0 Report Builder 1.0 (Acquisition: ActiveViews) Rich Data Visualization (Acquisition: Dundas) Reporting Services Investments Timeline

9. RS MVP Bloggers & Authors Teo Lachev Chris Webb Brian Larson Paul Turley Russell Christopher RS Team Bloggers RS Team Blog Chris Hays Bob Meyers Robert Bruckner Chris Baldwin John Gallardo Lukasz Pawlowski James Wu Brian Hartman Sean Boon Alex Gorev

11. BUSINESS PRODUCTIVITY INFRASTRUCTURE BUSINESS PRODUCTIVITY INFRASTRUCTURE BUSINESS USER EXPERIENCE DATA INFRASTRUCTURE & BI PLATFORM DATA INFRASTRUCTURE & BI PLATFORM Microsoft Business Intelligence Offering

13. OLEDB ODBC ADO.NET VS Data Connection UI OLEDB Data Link UI ODBC Admin UI Microsoft Query Office Data Connection Wizard ODBC Connection Wizards Excel Report Builder Visual Studi o SQL ASAS Oracle... S AP... XLSMDB Model Designer RS Data Source UI AS Data Source UI Report Designer... File Drivers (ISAM) RelationalOLAPFile

15. Flexible Report Layout Tablixe + Matr Reporting Services 2008

16. Extensive Report Authoring Hierarchical rows with dynamic headers (hierarchical row headers in matrix) 20052006 WashingtonTotal80100 Seattle5060 Spokane3040 OregonTotal6080 Portland4050 Eugene2030 20052006 Washington80100 Seattle 5060 Spokane 3040 Oregon6080 Portland 4050 Eugene 2030 Current Desired Reporting Services 2008

17. Extensive Report Authoring Parallel Dynamic Groups TableChair WASeattle2030 Spokane1020 ORPortland10 Eugene255 20052006 WASeattle5060 Spokane3040 ORPortland4050 Eugene2030 Current Desired YearProduct 20052006TableChair WASeattle50602030 Spokane30401020 ORPortland405010 Eugene2030255 Reporting Services 2008

18. Extensive Report Authoring Non-detail aggregates in subtotals (does not make sense as a detail) 20052006 NYJoe5060 Sue80100 TotalCount22 Sales130160 Avg6580 20052006 NYJoeCount11 Sales5060 Avg5060 SueCount11 Sales80100 Avg80100 TotalCount22 Sales130160 Avg6580 Current Desired... Reporting Services 2008

20. Cool looking Data Visualization Enriched Visualizations - Chart Richer end user experience with new visualization engine Chart Examples Reporting Services 2008

21. Cool looking Data Visualization Enriched Visualizations – Chart Reporting Services 2008

22. Colored maps based on auto or user defined scales Routes, pinpoint… Cool looking Data Visualization: and soon…

24. Thierry.dhers@microsoft.com

25. www.microsoft.com/teched Sessions On-Demand & Community http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources www.microsoft.com/learning Microsoft Certification & Training Resources Resources Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online.

26. Related Content Breakout Sessions BIN03-INT - Upgrading, Configuring, Deploying, and Managing Microsoft SQL Server Reporting Services Monday 11 th 1PM BIN208 – Fifth Annual Business Intelligence hour Wednesday 13 th 10:15 AM BIN304 - Microsoft SQL Server 2008 Reporting Services: Tips and Tricks, How-to, and Beyond Wednesday 13 th 4:30PM Interactive Theater Sessions BIN02-INT - Best Practices for Deploying Microsoft SQL Server Reporting Services in a SharePoint Environment Wednesday 13 th 1PM Hands-on Labs BIN05-HOL Report Builder 2.0 Report Authoring and Microsoft SQL Server 2008 Reporting Services Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session. Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session.

27. SQL Server Community Resources Become a FREE PASS Member: www.sqlpass.org/RegisterforSQLPASS.aspxwww.sqlpass.org/RegisterforSQLPASS.aspx Learn more about the PASS organization www.sqlpass.org/www.sqlpass.org/ Additional Community Resources SQL Server Community Center www.microsoft.com/sqlserver/2008/en/us/community- center.aspxwww.microsoft.com/sqlserver/2008/en/us/community- center.aspx TechNet Community for IT Professionals http://technet.microsoft.com/en-us/sqlserver/bb671048.aspx Developer Center http://msdn.microsoft.com/en-us/sqlserver/bb671064.aspx SQL Server 2008 Learning Portal http://www.microsoft.com/learning/sql/2008/default.mspx http://www.microsoft.com/learning/sql/2008/default.mspx Connect: Local Chapters, Special Interest Groups, Online Community Share: PASSPort Social Networking, Community Connection Event Learn: PASS Summit Annual Conference, Technical Articles, Webcasts More about the PASS organization www.sqlpass.org/www.sqlpass.org/ Connect: Local Chapters, Special Interest Groups, Online Community Share: PASSPort Social Networking, Community Connection Event Learn: PASS Summit Annual Conference, Technical Articles, Webcasts More about the PASS organization www.sqlpass.org/www.sqlpass.org/ The Professional Association for SQL Server (PASS) is an independent, not-for-profit association, dedicated to supporting, educating, and promoting the Microsoft SQL Server community.

28. SQL Server Word of the Day RESOURCE GOVERNOR Tuesday, May 12 *Game cards may be picked up at the SQL Server booths in the TLC

29. Complete an evaluation on CommNet and enter to win! Required Slide

30. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Required Slide

31. PowerPoint Guidelines Subtitle color SampleSample SampleSample SampleSampleSampleSampleSampleSample Sample Sample Sample SampleSample SampleSample SampleSample SampleSample SampleSample SampleSample SampleSample SampleSample Sample Set as default shape SampleSample SampleSampleSampleSample Sample SampleSample SampleSampleSampleSample SampleSample SampleSampleSampleSample SampleSample SampleSample SampleSample SampleSample SampleSample Database SampleSample Itinerary Processing Resolvers Adapter Providers SampleSample

33. www.microsoft.com/teched Sessions On-Demand & Community http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification & Training Resources Resources Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. www.microsoft.com/learning Microsoft Certification and Training Resources

34. Related Content Breakout Sessions (session codes and titles) Interactive Theater Sessions (session codes and titles) Hands-on Labs (session codes and titles) Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session. Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session.

35. Track Resources Resource 1 Resource 2 Resource 3 Resource 4 Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub.

36. Complete an evaluation on CommNet and enter to win! Required Slide

37. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Required Slide