1.  Lee Ann Cook, MSS

2.  What is the goal?  What worked?  What didn’t work?

3. Relationships No Commitment Necessary Incentives

4.  NOT  ENOUGH  BUT…

5. Suggested goals for printed materials:  Call you for more information  Get permission to call them to tell them more about the program  Stimulate talk between friends about the program  Get kids excited so they bug their parents to call you for more information

6.  Why is face to face recruitment more successful than anything else? o Connection o Non-verbals o Harder to say “no”  What makes a good recruiter? o “Someone who looks like me” o “Someone who talks like me” o “Someone who listens”

7.  Be where the parents are.  Enlist the help of other parents for recruitment ask “Where can we talk to parents at this school?”  Where do parents hang out? o Pick ups, drop offs? o Events o Sports, dance, other activities o Community events o Library o Grocery Store o Food bank

8.  Come to the first meeting, if you don’t like it you don’t have to come back.  I’ll be there and so will your friend….  Is there anyone you would like to invite? We’d love your help getting more parents involved…  It’s a 1 st grade thing, all of the first grade parents are invited  I would (or have) done this myself for my own family  I like your party hat… (aka. getting to yes!)

10.  Posters and Flyers that say very little about the program details, but have pictures or intriguing messages that get people talking and interested.  Pictures of incentives, ie prize baskets, gift cards  IYS is coming, are you in?  Start 2 months before program  Follow up with more detailed information 1 month before program

11. Incredible Years is Coming Soon… Have you signed up?

12. Incredible Years is Coming Soon… Do you know someone who has already signed up?

13. For more information including materials from this presentation: EPISCenter 206 Towers Building University Park, PA 16802 Phone: (814) 863-2568 Fax: (814) 865-3936 Email: EPISCenter@psu.eduEPISCenter@psu.edu Web: www.episcenter.psu.eduwww.episcenter.psu.edu The EPISCenter is a project of the Prevention Research Center, College of Health and Human Development, Penn State University, and is supported by funding from the Pennsylvania Commission on Crime and Delinquency and the Pennsylvania Department of Public Welfare as a component of the Resource Center for Evidence-Based Programs and Practices.