1. BROADCAST, NARROWCAST, ENGAGE May 2015

2. OUT-OF-HOME IS A BROADCAST MEDIUM If you want people to see your campaign, Out-of-Home delivers the big audience www.oma.org.au info@oma.org.au 90 % of Australians will leave home each day. An Out-of-Home campaign is able to broadcast your message to this audience. Source: NSW Household Travel Survey

3. OUT-OF-HOME CAN BE USED TO NARROWCAST When geo-targeting is required Out-of-Home can deliver strong coverage www.oma.org.au info@oma.org.au The industry’s audience measurement system MOVE can help you geo-target your campaign Image: MOVE reporting, showing reach to different geographical regions of inner Brisbane Every day, an Out-of-Home sign is reaching the local community.

4. OUT-OF-HOME CAN DELIVER CUSTOMER ENGANGEMENT Get consumers involved with your campaign www.oma.org.au info@oma.org.au Golden rules for interactive campaigns 1.The creative should be explicit in communicating the core message and in showing people if and how they can interact with the ad. 2.There needs to be an obvious benefit (and one of perceived value) for consumers in order for them to interact and take away a positive perception of the brand. 3.The implications of the halo effect (positive & negative) should be considered – people will watch others interact both in the physical and virtual worlds. Source: CBS Outdoor Pan European Research-Interactive Europe