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Published byDaniella Sullivan Modified over 9 years ago
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Keeping good clients Helping bad clients become good ones
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Be realistic about what you take on - stay within your comfort zone and personal experience level Don’t over-sell yourself – prospective clients will often check your portfolio and credentials Networking is great opportunity – but beware of becoming known as a ‘poser’ - You need to become known for the right reasons
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Understand where the client is coming from - they will rarely admit they are in financial crisis Create a personal Case for Support – why should this client want to engage you as a consultant? What are your USPs? Membership if the Institute of Fundraising – a useful badge of credibility and Code of Practice
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Founder - chair of trustees - main service delivery - sole fundraiser Founder’s friends – trustees Founder’s contacts – source of funds
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Purpose and Vision (Passion) Core Service (Excellent) Critical Support (Only just surviving)
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Governance Strategic Planning Fundraising and Donor Development Marketing Information Technology Financial Management Human Resource Management
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Purpose: -why we exist, what business we are in Values: -what shapes the way the charity works Vision: -what we aim to do in the next 5-10 yrs Strategic plan: -how we intend to realise our vision Fundraising plan: -how we aim to resource our vision Objectives: -what we are going to do and when ◦ Purpose and Values seldom change. ◦ Vision and strategic plans should be reviewed every 3-5 years. ◦ Objectives are annual reviews.
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